Jul 2021 - Present
Brand Ambassador Activities
• Acting as key brand representative, reflecting brand image and delivering brand message to target audience.
• Providing professional product knowledge to internal/ external stakeholders/ key distributors/ wholesalers focusing on whisky knowledge and unique product portfolio.
• Raising SPEY brand awareness and build customer loyalty through tasting event, VIP dinner, rotary club speech, seminar, online/ offline tasting course, trade fair...etc.
• Increasing product sales and reach VIP department Quarterly KPI by creating joyful/ professional consumer brand experiences.
VIP Customer Relationship & Sales
• Maintaining existing customers relations, keep providing VIP experience to boost sales and raise brand awareness among CEO, president's inner circle.
• Operating 2 SPEY sponsored golf club, hosting golf club social dinner monthly.
• Aligned with VIP team, sold 200+ SPEY Single Cask to VIPs and enterprises.