Avatar of Jeff Webb.
Jeff Webb
Entrepreneur, Author, and Business Leader
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Jeff Webb

Entrepreneur, Author, and Business Leader
Jeff Webb is a prominent figure in cheerleading, media, and business. With an impressive career history, he has made significant contributions to various fields. Webb is the esteemed founder and president of the International Cheer Union (ICU), the governing body for cheerleading worldwide. Established in 2004, the ICU, also known as Cheer, gained recognition as the sport's global governing body in 2016. Webb's passion and extensive involvement in cheerleading, including his previous affiliations with the National Cheerleaders Association and the Universal Cheerleading Association, led him to assume the role of president in 2007. Under his guidance, the ICU has grown exponentially, now serving over 7.5 million athletes across the globe. As a nonprofit international governing entity, the ICU is dedicated to advancing the sport of cheerleading. Notably, the organization proudly holds the Association for International Sports for All membership. In addition to his achievements in cheerleading, Webb has made notable strides in media. He joined Human Events, a respected news and analysis outlet based in Washington, D.C., as the senior news editor in 2020. Founded 1944 as a print newspaper, Human Events transitioned to a digital-only publication in 2013. Webb's entrepreneurial expertise, authorial talent, and business acumen significantly contribute to the website's success. Alongside executive opinion editor Will Chamberlain, Webb also co-publishes the platform. In 2022, Webb played a pivotal role in Human Events' acquisition of The Post Millennial, an online news magazine based in Canada. Before his involvement with the International Cheer Union and Human Events, Webb had a remarkable journey with Varsity Brands. In 1974, he founded Varsity Spirit, which later became a part of the Varsity Brands parent company. As the CEO of Varsity Brands, Webb led the company's growth and innovation until 2018, subsequently serving as its chairman until 2020. Based in Memphis, Tennessee, Varsity Spirit is a global leader in cheerleading, dance teams, and performing arts innovation. Webb's departure from Varsity Brands allowed him to focus on his various endeavors, including his roles within the International Cheer Union and Human Events.
International Cheer Union
Logo of the organization.
University of Oklahoma
Memphis, TN, USA

Professional Background

  • Current status
    Not open to opportunities
  • Profession
    Business Development
    CEO, Chief Executive Officer
  • Fields
    Mass Distribution
  • Work experience
    More than 15 years (More than 15 years relevant)
  • Management
    I've had experience in managing 15+ people
  • Skills
    Microsoft Office
  • Languages
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Not interested in working remotely
  • Desired positions
  • Desired work locations
    Memphis, TN, USA
  • Freelance

Work Experience


Sep 2007 - Present
Memphis, TN, USA

Founder and Chairman

Varsity Spirit
Jun 2018 - Dec 2020
2 yrs 7 mos
Memphis, TN, USA


Logo of the organization.
Bachelor’s Degree
Political Science and Government
2002 - 2005