Jeff Webb Cheerleading is the founder and president of the International Cheer Union. The International Cheer Union is the cheerleading world governing body. The organization was recognized as the world governing body for the sport in 2016.
Also known simply as Cheer, the International Cheer Union was established in 2004. Founder Webb became the organization's president three years later in 2007, having previously been involved with the National Cheerleaders Association and the Universal Cheerleading Association.