Responsibilities:
- Coordinated a cross-national team including members from Taipei, Shanghai and San Jose to develop, roll out features and operate eBay Classifieds service in Taiwan
- Defined and managed product development projects. Supported local marketing, sales, and customer care functions in new project evaluation, data analysis, requirement definition, communication with global teams, and project management
- Translated the business strategy into tangible product proposals and functional requirements
- Troubleshot product issues and answered product questions from PD and QA teams
Major Projects:
- Introduced Facebook APIs, including Facebook Connect and Facebook Plugins, into eBay Classifieds platform and successfully increased 300%+ SNS sharing rate.
- Initiated and executed the homepage revamp project with APAC team. Adopted several methodologies to optimize the progress, including Usability testing, focus group and NPS survey.
- Worked with the SEO consulting agency, the internal marketing team and engineers to optimize the site content and to change the website architecture, links, keywords and other factors to improve SEO positions for target keywords. Deployed an effective and continuous long-tail SEO strategy.