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I'm experienced in brand marketing and channel management, focusing on the synergy between brand and sales. Within the team, I've played a pivotal role in integrating diverse perspectives to enhance decision-making processes.

國立中正大學

李思佳 / Reese Lee E-commerce Project Manager E-commerce Marketing Manager | Experienced E-commerce Marketing | eCommerce Enthusiast | Driving Online ...

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E-commerce Project Manager

李思佳

TAIWAN SHISEIDO CO., LTD.

Role Highlights 
*Headed E-commerce marketplace operations for growth and profitability.
*Oversaw merchandising and optimized consumer journeys.
*Managed platform partner relationships and led third-party operations for growth opportunities.
Key Responsibilities
1. Developed annual e-commerce strategies for the brand and group, ensuring sales targets are met.
2. Managed digital media and online exposure, continuously optimizing online traffic through ad conversion rates and customer analysis.
3. Planned promotional activities for the online flagship store, ensuring optimal consumer journeys and sales conversion.
4. Actively collaborated with platform partners to effectively manage relationships, plan events, and drive sales growth.
5. Analyzed product promotions and optimized responsible brand offerings to meet customer requirements through cross-industry collaborations and partnerships.
6. Utilized data analysis to drive operational optimization goals and budget control.
7. Evaluated operational efficiency to enhance profitability, sell-through rates, scalability, and operational responsibilities in e-commerce business (inventory, product promotions, operations, communication, service).
Accomplishments
1. Managed channel operations for brand activities, contributing to a 10% growth in overall brand customer numbers in 2023. 
*Implemented various seasonal plans, such as new customer acquisition strategies and collaboration with platforms for beauty box promotions, achieving consistent growth in new customer acquisition.

2. Fostered collaboration across different brands and departments, resulting in a 18% year-over-year increase in brand traffic. 
*Collaborated with diverse brands like 正官庄, Wedgwood, and Dyson, driving growth in online traffic and customer base while increasing brand visibility.

3. Strategically planned an annual budget exceeding 10 million, achieving a 9% increase in advertising cost-effectiveness (CP) and a 16% increase in traffic. 
*Demonstrated stable performance with an overall new and returning customer Return on Advertising Spend (ROAS) reaching 10 in 2023.

4. Orchestrated large-scale group promotional events, including pre-event inventory planning, engagement mechanisms, and close coordination with platform partners for resource allocation.
*Achieved sales milestones of 29 million in April 2023, 21 million in July 2023, and 31 million in October 2023. Additionally, through strategic event planning, the group achieved a record-high performance of 76 million on 11/11.

1.Brand Media Relations: Manages external PR and media releases.
2. Execution of Brand Online Event Planning: Plans joint activities with KKBOX/foodpanda/Yoxi/TSIB.
3. KOL Collaboration: Monthly contact with influencers, resulting in a 300,000/month profit for the brand.
4. Website Creation Planning: Worked with UI/UX team to build the brand's website.
5. Official LINE@ Information Maintenance: Regularly writes brand articles and manages LINE@ backend.

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