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Media Coverages

Head of Marketing

Jocelyn Jo-Hsuan Chung

A results-driven marketing director with a track record of high performance in the e-commerce, travel, retail and F&B industries. Skilled in strategic marketing planning, Martech planning, brand partnerships and digital marketing, event planning, public relations, and CRM. Effective and efficient execution and leadership ability in a multi-tasking environment; able to thrive in a rapidly-changing, dynamic, and innovative organization.

National Taiwan University

Flash Coffee

❖ Built and established the Flash Coffee brand and marketing team in Taiwan from scratch, helping the brand to increase its awareness upon launching in this new market with PR and influencer marketing initiatives. Received over 150 pieces of top tiered media coverage and 100 KOL seeding exposures, gaining a total of 109M reach online. This was praised as the most successful market launch in Flash Coffee history. 

❖ Led and oversaw the development and implementation of effective marketing strategies across multiple channels, including 3rd party delivery platforms, app,  ecommerce sites, and over 22 offline stores. Grew the business and managed sales performance with the operation team. 

❖ Monitored, reviewed, and reported on all marketing activities and results with the broader team, and collaborated with the management team to uncover insights and create innovative marketing and branding strategies. 

❖ Continuously ensured the company's sales and marketing goals are communicated across the entire local market and regional office, and improved the company's marketing outreach efforts.

台灣台北市

❖	After Covid-19 outbreak in 2020, I gained a new role as the Sales & Business Development lead for family-friendly travel in KKday Taiwan market. Leading a new team of 11 members, we successfully achieved 102% target achieve rate and launched 190 products in half a year. 

❖	In February 2021, I partnered with Apple and Taipei Metro Company to launch the first travel-industry "App Clip" application in Asia. Being the project manager, I not only worked closely across exteral and internal parties, but also held a press conference that gained over 40 media coverages. After two months after its launch, we gained a 1,098% new customer acquisition growth (MoM) on App Clip products and over $163K USD media exposure and 1,000 free offline advertising spaces on Taipei Metro carriages and TVC on Taipei Metros' platforms. 

❖	In 2019-2020, I led a team of ﬁve with three different nationalities, and oversaw customer lifecycle management by building a RFM model and touchpoints messaging automation plan across different channels. Achieved a 32% CVR in push notiﬁcations and 115% YOY revenue growth in retained customers in TW/JP/KR markets. 

 ❖	 Conducted growth projects on retention and referral and worked with IT teams to increase APP installs. Gained over 6500 installs and 24% of growth in APP orders in one week with non-paid initiatives. 

KKday 

Innovation Marketing | Sales & BD Director

 ❖	 Conducted a brand workshop that involves the whole company of 400 people to shape a cohesive and uniﬁed brand vision, and worked on brand initiatives, positioning and consumer insights to create the first KKday brand book as a guideline for global markets.
 
 ❖	 Developed internal and external communication plans, and sought high-level placements in global renowned travel-tech or startup media and forums. Earned organic press coverages on TechCrunch, The New York Times, e27 and TechInAsia, and ensured KKday's stage presence at major travel events such as WIT, RISE, Slush, and Digital Travel Summit.

KKday

Global Strategic Marketing Director

❖	 Organized a creative and interactive 39-day online and oﬄine branding campaign at Christmasland in New Taipei City in the ﬁrst month after onboarding, successfully reached 1M impressions online and 20 pieces of organic PR coverages, while engaging over 20K target audiences oﬄine and gaining more than 4000 APP installs (CPI was only at $17 TWD) . This initiative became not only KKday's best branding campaign ever, but also was aﬃrmed by New Taipei City as one of the best practice for the year. 

 ❖	 Earned the KKstar Award 2017 with only a three month duration after joining the company, showing an impressive execution ability and cross-functional communication and organizational skills.

KKday Taiwan

Marketing Manager

❖	 Co-worked with 91APP to build an OMO CRM system in Timberland's brand App, and launched a prediction model for O2O member campaigns that successfully boosted high peel-off rate and conversion rate up to 40%. 

 ❖	 Supported local store's' marketing campaigns and transformed the traditional marketing strategies to a more digital and social-media oriented approach, including designing the ﬁrst mobile lookbook for VIP 
preview campaigns. 

 ❖	 Supported marketing manager on PR seedings, CSR events, and built partnerships with KOLs, organizations, online communities and media contacts; wrote and promoted press releases. 

Timberland Taiwan

Marketing Supervisor

❖	 Chosen to be the first oversea Management Trainee for VF Corporation, earning the unique working experience in Singapore as a DTC executive, responsible for staff training and enhance retail performance for Kipling Singapore. 

❖	 Successfully increased Kipling stores’ conversion rate from 2.8% to 3.8% in five months by implementing conversion matrix and practical action plans,  educating staff with advanced selling skills and correcting visual merchandising. 

❖	Compiled and edited the brand’s first Induction Tool Kit. Conducted seasonal product trainings and mystery shopper trainings. 

VF Singapore

DTC Executive

❖	 Mananged and Conducted BTL marketing, including store promotions, visual merchandising, CRM and POSM. 

❖	 Built and managed the CRM program from the start. Successfully boosted VIP contribution to 89% of total sales, which was 29% higher than target, and birthday VIPs' "return-to-store rate" up to 9%, as well as  recruited 15,882 new VIPs. 

 ❖	 Planned and curated 16 brand roadshows at different department stores. Successfully gained over 5,000 new fans on Facebook and generated over 53K USD sales in total. 

 ❖	 Organized and executed Fuxing Flagship store Grand Opening Event and successfully boosted store traﬃc and sales on the event day . 

 ❖	 Supervised and instructed all shops' VM; supported 24 new shops' opening and display.

Kipling, VF Taiwan

Marketing Executive

❖	 Obtained front-line retail experiences and daily in-store operation skills by being the sales associate and assistant store manager in both stand alone stores and department stores. 

 ❖	 As the management trainee, I helped standardize the in-store's operation SOP for all store's and brand's in VF Taiwan. 

 ❖	 Acquired abilities to deliver effective sales talks to different customers; learned customer behavior patterns with ﬁrst-hand experience, and observed the CRM program in real-life execution. 

 ❖	 Trained and enhanced staff's basic product knowledge and selling skills.

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