 Project management and operations – Built global ecommerce and branding projects and managed plans for clients  Market study and activities planning – researched on Web 3, built case studies for public sharing; managed social media content and P&L and hosted virtual and physical campaign events for total 1,000+ people

 Marketing and business strategy and operation - over online & offline formulated brand positioning; brought 5+X YOY business growth  Advertiser partner management - built marketing and CRM strategy and grew vender matrix; managed 8 agencies specializing in different aspects and drove coordination  Entrepreneurship - drove the business from 0-1 with strategic thinking and strong execution in an emerging environment with innovative ideas, and motivated different partners to work on the project

 Customer engagement strategy - created cross-channel with digital marketing strategy and infrastructure, and built test-and-learn, with sales 1,000,000 RMB in 1st month  Project management - led communication and leveraged resources, managed the cooperation of 3-people team

 Client engagement design and execution - created CRM system for across OMO over 7 cities; drove 50,000,000 RMB business  Market research and campaign creative - analyzed the brand and set the brand positioning; led a team of 7 people working on communication and brand activation plan for pharmaceutical and food brands  Innovation strategies - built growth plan for a luxury brand of customer acquisition and experience improvement plan; stimulated 25% sales growth in 1 month

 Market entry strategy and implementation - developed China digital business strategy with 34,000,000 RMB scope  Agencies & e-commerce partner management  Marketing & E-commerce campaign and operation - designed big idea and digital campaigns; initiated brand strategy onto 4 online platforms and 7 distributors for 106,000,000 RMB

 Business management - advised business opportunities and strategy from market analysis in different industries  Data analysis - execute data analysis to find business opportunities for client growth and development

 Sales Achievement - drove $72,000,000 USD sales and achieved sales target 125% in in south east Asia and China from development new product application and enhancing sales  New product development - dig client needs and developed new product cigarette packaging