Joyce Lin
Senior Manager
Business driver and strategist, focused on e-commerce, based on business strategy and analysis to design growth and engagement plan for global brands and manage stakeholders and partners. Down to earth and can work on operation level.
Lindex, Swedish Fashion Group
Beijing Tsinghua University
Taipei City, Taiwan
Professional Background
Current status
-
Profession
Solutions Consultant
Fields
Corporate Support
Work experience
6-10 years (6-10 years relevant)
Management
I've had experience in managing 1-5 people
Skills
CooperationStrategic ThinkingCommunicationCoordinationEngagementInnovationMotivatedFocusedCRMProblem SolvingBusiness IntelligenceCritical ThinkingProject Management
Languages
English・Professional
Chinese・Native or Bilingual
Japanese・Beginner
French・Beginner
Highest level of education
-
Job search preferences
Desired job type
Full time・Interested in working remotely
Desired positions
Senior Manager
Desired work locations
-
Freelance
Full-time freelancer
Work Experience
Senior Manager
June 2020 - June 20211 yr1 mo
# Marketing and business strategy and operation - orchestrated business growth plan and client engagement strategy, and executed the practice, over online & offline formulated brand positioning; brought 5+X YOY business growth # Advertiser partner management - built marketing and CRM strategy and grew vender matrix; managed 8 agencies specializing in different aspects and drove coordination # Entrepreneurship - drove the business from 0-1 with strategic thinking and strong execution in an emerging environment with innovative ideas, and motivated different partners to work on the projectSenior Manager
June 2019 - May 20201 yr0 mos
# Customer engagement strategy - created cross-channel Tmall, website, and Wechat miniprogram, with digital marketing strategy and infrastructure, and built test-and-learn, with sales 1M in 1st month # Project management - understood client requirements and designed and executed client research; led communication and leveraged resources, managed the cooperation of 3-people teamBranding and E-Commerce Manager
February 2018 - April 20191 yr3 mos
# Client engagement design and execution - built cross-touchpoint platforms and managed agencies; co-created CRM system for across online & offline over 7 cities; drove RMB 50 million business # Market research and campaign creative - analyzed the brand and set the brand positioning; led a team of 7 people working on communication and brand activation plan for pharmaceutical and food brands # Innovation strategies - built growth plan for a luxury brand from consumer analysis to develop product matrix and customer acquisition and experience improvement plan; stimulated 25% sales growth in 1 monthAssociate Director
March 2015 - January 20182 yrs11 mos
# Market entry strategy and implementation - developed China digital business strategy from market analysis and competitors to agency audit and selection; provided business solutions and plans for RMB 34 million scope # Agencies & e-commerce partner management - negotiated and collaborated with agencies and 3rd party platforms to ensure clients' success, including advertising agencies # Marketing & E-commerce campaign and operation - advised operation and merchandising strategy based on data and operated the strategies and agile adjusted; designed big idea and digital campaigns; initiated brand strategy onto 4 online platforms and 7 distributors for RMB 106 millionCustomer Service Associate Manager
June 2013 - September 20141 yr4 mos
# Business management - advised business opportunities and strategy from market analysis in different industries # Data analysis - execute data analysis to find business opportunities for client growth and developmentArea Sales Specialist
Ningbo Zhonghua Paper, Asia Pulp & Paper Group
June 2011 - June 20132 yrs1 mo
# Sales Achievement - drove USD $72 million sales and achieved sales target 125% in in south east Asia and China from development new product application and enhancing sales # New product development - dig client needs and developed new product cigarette packaging
Education
National Taiwan University
Bachelor of Science Dept. of Biochemical Science and Technology
2006 - 2011
UC Berkeley
2010 - 2010
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