CONTEXT: As Activation and Planning Lead for two major accounts, challenged to drive up stagnating in- store sales, customer engagement rates and mystery shopper-client satisfaction rates. ACTION: Led the planning and supervised implementation of brand activation plans across retail channels (general trade, local chains and international) and regions nationwide to drive sales and awareness for both Nestle and Lactel brands in-store (a total of 11 brand accounts). • Timely and on-point communication with key stakeholders and teams (operations, trainers, production, and logistics, to ensure all elements of planned schedules are met. This includes synchronizing purchase and delivery timing of consumables, materials, stock and collaterals needed in activations. • Overseeing the sales and customer engagement process, planning business continuity, managing client relationships and providing recommendations to improve activation execution. • Consistent stock reconciliation through inventory tracking to record deliveries and stock levels weekly. • For new business initiatives, successfully led the Nat Set Lactel Yogurt in-store engagement pitch which led to winning the account. RESULT: Surpassed instore engagement sales KPI set by Lactel by 30%. Increased weekly activation sales in Nestle RTD and UHT categories by 10-12% in a 6-month period. 15% Improvement in Mystery Shoppers ratings for Nestle Nespresso. Reduced out-of-stock situations by 50%.

CONTEXT: As a newly created department within FoodPanda, Partner Care is tasked to manage and develop relationships with businesses registered with FoodPanda across 3 markets (Malaysia, Philippines and Singapore). With no precedent, SOPs, best practices, and key benchmarks needed to be created based on insight and results from high-performing executives. ACTION: Responsible for overseeing partner-vendors’ performance and connecting with them on a weekly basis to reduce vendor’s cancellations and improve restaurant’s performance in FoodPanda on the back of partner insights and feedback gathered. Communicated with partner-vendors on a weekly basis to discuss partner’s performance. Responding efficiently and accurately to vendors’ concerns and issues and explaining possible solutions based on department’s SOP. RESULT: Consistently reached monthly target and 100% KPI. Recognized among top 10% performers within the group.

CONTEXT: On per project basis past 2 years revenues had remained stagnant for NSTP. Advertisers’ feedback pointed to the lackluster event and channel sponsorship opportunities. ACTION: Developed proposals and initiate cross selling packages of NSTP products across print, online and on-ground properties for existing and new advertisers while working closely together with the existing NSTP sales team as well as other MPB media houses. • Produced trade communications materials of NSTP Initiatives, performance and product information to Advertising Agencies, Advertisers and other related companies. • Monitored spending of the non-NSTP advertisers in competitors’ product (print and others) and design action plan (proposals) to counter their spending and to provide avenue for the advertisers to skew spending to NSTP • Assisted Immediate Superior in areas related to sales driven activities- recovery plan for 2011 additional revenue drive initiatives and trade communications. • Assisted Immediate Superior to manage and coordinate sales activities for NSTP’s products and its Key Initiatives (special yearly, thematic and ad-hoc projects) RESULT: Strategic Revenue Enhancement and Event sponsorship packages were implemented by the sales team as a template to fulfill sponsorship in Q4 2010 and Q1 2011.

CONTEXT: Dream FM, a niche radio station in the PHILIPPINES, had struggled to meet airtime and events sponsorship sales targets for 3 consecutive years. ACTION: Led the effective negotiations with clients that brought in key accounts like Skin Food (cosmetics) and Alaska (food and beverage FMCG), brands that rarely advertise on radio and have never advertised in Dream FM since the station’s launch in 2001, to boost revenue. • Created standard packages and presentation decks that were widely used to engage and win 15 new advertisers. • Qualification strategies for each phase of our events focused on identifying key radio programs and platforms with high appeal and sponsorship potential • Target segmentation and prime prospecting on high conversion advertising spend. RESULT: Achieved 117% of target quota in 2009-2010 by focusing on penetrating untapped up-line channels and successful matching of client needs with station branding opportunities.

Worked as Account Executive and promoted to account manager in 3 years.