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Kruthika Vadhera
A Senior Marketing Manager with proficiency in Advertising & Social Media Marketing, who knows how to make a brand stand apart.
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Kruthika Vadhera

A Senior Marketing Manager with proficiency in Advertising & Social Media Marketing, who knows how to make a brand stand apart.
Senior Marketing Manager with 6+ years in digital marketing, specializing in Advertising and Social Media Marketing. Proven track record in executing innovative campaigns that elevate brand presence. Skilled in using data-driven insights and tools like Google Analytics, Google Search Console, SEMRush, and CRM tools to drive growth. Currently pursuing a Master's in Digital Marketing and seeking a part-time student job in Berlin to contribute strategic vision and expertise in enhancing brand visibility.
Moksha Wellness Pvt. Ltd.
Shree Bhagwan Mahaveer Jain College
Berlin, Deutschland

Professional Background

  • Current status
    Studying
    Ready to interview
  • Profession
    Marketing Strategy Planner
    Digital Marketer
    SEO / SEM
  • Fields
    Advertising
    SaaS / Cloud Services
    Marketing / Communications
  • Work experience
    6-10 years relevant
  • Management
  • Skills
    Media Planning & Buying
    Word
    Excel
    PowerPoint
    Microsoft Office
    Communication
    Canva
    SEO
    SMM
    Content Marketing
    Email marketing
    Creative content writing
    Keyword Research
    CRM management
    PPC
    Event Planning
    Website Management
    Team Leadership
    Client Management
    ATL and BTL
    Sales Enablement . SaaS
    Competitor Analysis
  • Languages
    English
    Professional
    German
    Beginner
    Hindi
    Native or Bilingual
    Kannada
    Fluent
  • Highest level of education

Job search preferences

  • Desired job type
    Part-time
    Interested in working remotely
  • Desired positions
    Content Creator、Digital Marketing Specialist、Social Media Marketing Specialist
  • Desired work locations
  • Freelance

Work Experience

Marketing Manager

Oct 2023 - Feb 2024
5 mos
Gurgaon, Haryana, India
- I lead a team of 6 professionals and coordinate with cross-functional teams and 100+ salon outlets. - Manage nationwide salons, ensuring effective execution of marketing strategies. - Social Media Management: - Develop and execute a cohesive strategy for engaging posts, stories, and reels. - Increase brand consistency and social media engagement across platforms. - Branding and Campaign Management: - Plan and execute targeted online campaigns for increased brand reach and footfall. - Implement pre/post-launch strategies and collaborate with influencers and brands. - Customer Relationship Management: - Analyze feedback for service enhancement and implement retention strategies, including email campaigns and loyalty programs. - Improved internal & external coordination by implementing multiple SOPs

Senior Marketing Manager

Wigzo Technologies
Full-time
Feb 2023 - Jul 2023
6 mos
Delhi, India
- Led a team of 4 professionals to execute comprehensive marketing strategies for the D2CVerse project at Wigzo. - Conducted thorough market and keyword research, resulting in a website revamp to enhance SEO and improve SERP rankings, subsequently increasing website traffic. - Orchestrated both online and offline marketing efforts for the "Fashion Meets Business" Event in Bangalore in May 2023. This included sponsorship campaigns, vendor coordination, and collaboration with HYPED, an influencer agency. - Designed and executed marketing collateral, including brochures, invitations, emails, SMS, and WhatsApp marketing for the event. - Coordinated the event's itinerary with internal teams and the sales team, attracting over 200 D2C brand entrepreneurs to participate in the fashion show and product display. - Achieved a 40% reduction in Cost per Lead compared to previous events through targeted advertising and personal outreach efforts. - Implemented post-event promotions, including blogs, videos, and news articles on platforms like Inc42, ensuring widespread recognition of the event's success.

Brand Manager

Kuvera
Full-time
May 2022 - Aug 2022
4 mos
Bangalore Urban, Karnataka, India
- Employed a data-driven approach to track, analyze, and optimize marketing programs, focusing on Social Media Marketing. - Assumed ownership of the weekly reporting dashboard, serving as the central point of contact for team members seeking data-driven insights. - Coordinated with two agencies, specializing in SEO and digital marketing, to implement and refine marketing strategies. - Utilized a range of tools, including CRM, AppsFlyer, and Firebase, to meticulously track data across various metrics such as app downloads, sign-ups, logins, and payments. These insights were instrumental in optimizing campaigns for enhanced performance.
Logo of the organization.

Product Marketing Manager

Sep 2020 - May 2022
1 yr 9 mos
Chandigarh, India
- Initially assumed sole responsibility for Organic Content Marketing, focusing on the product "Yelo" from its inception. - Conducted comprehensive market and competitor research, followed by keyword research to enhance website content and improve UI/UX. - Achieved a remarkable 32% increase in web traffic and a 20% improvement in Google SERP ranking by optimizing website content through keyword research. - Elevated user conversion rates by 17% through continuous SEO and Online Reputation Management (ORM) efforts. - Expanded cold leads by 23% through strategic email marketing and grew organic leads by 11% through brand awareness and social media marketing and received the Employee of the Month Award. - Successfully executed ad campaigns on Google AdWords and Facebook Ads Manager, resulting in a 33% increase in lead generation and a 14% reduction in cost per lead. - Supervised a team of 6 marketing professionals, overseeing activities spanning social media, webinars, email marketing, SEO, website management, and sales enablement. - Proficiently utilized tools to track the results

Brand Manager

Kapture CRM
Full-time
Dec 2018 - Aug 2020
1 yr 9 mos
Bangalore Urban, Karnataka, India
- Initiated role by dedicating the initial 1 month to understanding the product, conducting competitor analysis, and actively participating in sales and customer support calls to grasp target audience requirements. - Collaborated with the product team to enhance the product based on customer feedback and market trends. - Led efforts to improve website content and UI/UX in coordination with SEO, content, and design teams, ensuring a user-friendly and engaging online experience. - Conducted thorough market research to drive organic content marketing initiatives, significantly expanding website content. - Achieved 40% increase in Google SERP rankings during tenure - Fostered client relationships by hosting webinars and creating testimonial videos for YouTube marketing. - Simultaneously executed email and social media marketing campaigns. - Utilized tools such to track results and deliver presentations. - Spearheaded a 5-member team, implementing strategies to boost website traffic effectively.

Assistant - Digital Marketing Manager

CLEVERTIZE
Full-time
Oct 2018 - Dec 2018
3 mos
Bangalore Urban, Karnataka, India
- Acted as the primary point of contact for multiple clients, understanding their services and requirements. - Developed and managed monthly content calendars and digital campaigns for clients to increase brand awareness, engagement, and conversions on social media. - Coordinated closely with the development team to maintain and update clients' websites, ensuring they aligned with digital strategies. - Formulated creative strategies through brainstorming sessions with internal teams, ensuring alignment with client goals. - Oversaw the execution of creative strategies internally, ensuring timely completion and quality work. - Obtained client approvals for creative strategies and campaigns. - Managed and executed monthly social media postings on various platforms for clients. - Prepared comprehensive monthly reports summarizing campaign performance and results. - Additionally, actively participated in new client pitches, contributing to the agency's growth and business development efforts.

Digital Strategist

Jul 2016 - Oct 2017
1 yr 4 mos
Bangalore Urban, Karnataka, India
- Acted as the primary point of contact for multiple clients, understanding their services and requirements. - Developed and managed monthly content calendars and digital campaigns for clients to increase brand awareness, engagement, and conversions on social media. - Coordinated closely with the development team to maintain and update clients' websites, ensuring they aligned with digital strategies. - Formulated creative strategies through brainstorming sessions with internal teams, ensuring alignment with client goals. - Oversaw the execution of creative strategies internally, ensuring timely completion and quality work. - Obtained client approvals for creative strategies and campaigns. - Managed and executed monthly social media postings on various platforms for clients. - Prepared comprehensive monthly reports summarizing campaign performance and results. - Shared monthly reports with clients, providing insights and recommendations for improvement.

Education

Bachelor’s Degree
Finance
2013 - 2016
Activities and societies
- Event and Fest Management - Was a part of the Cultural Forum