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I have been practicing in marketing over 15 years, which focuses in branding, advertising and channel marketing for regional projects under the multicultural working environments; meanwhile, I have worked in different sectors of the business value chain from the Manufacturer, Distributor to Retailer with a good business acumen in both B2B and B2C markets.

The University of Strathclyde

The University of Hong Kong

The Chartered Institute of Marketing

Curtin University of Technology

The Hong Kong Polytechnic University

seasoned marketing professional for both B2B & B2C markets

Anthony Huen

HunterLab

Market Development Manager

Strategic planning & implementation of sales & marketing strategy for the APAC region.

Sales
* Formulate and implement sales strategy to achieve business objectives
* Distributor Management, Channel Management for the China, SE Asia countries
* Identify new business opportunities for company growth
* Key contact point between APAC distributors and the US Headquarter

Marketing
* Formulate & lead overall marketing activities including product launch, exhibition, workshop, digital marketing (web-site, social media) to increase the brand awareness and lead generation
* Localizing messaging and product marketing materials for the APAC market
* Collect and analysis market intelligent in APAC to the Headquarter 


* Formulate the brand strategy and direction 
* Product marketing - feasibility study of new product launch, competitors’ analysis and PLC management
* Define product positioning and messages
* Develop pre-sales activities e.g. training materials, product photos, videos, POSM
* Product Promotion in web-site, social-media e.g. Facebook


Fortune Fountains (Asia) Limited

Project Manager

Function: Strategic planning and control of different marketing functions for lead generations and business growth through distributors/dealers.   Brand management & communications through Adverting, Promotion, eMarketing, Public Relations and Event.  

Duties:
Digital Marketing 
* Formulation of Digital marketing plan including content, schedule for Company website, B2B sites, online ads, SEO, SEM, social media (Facebook, LinkedIn) & eDM with regular review and improvement plan
* CRM –Design of work flow & architecture, user training, deployment and data management

Advertising, Public Relations and Events 
* Formulate the theme for Advertising, Public-Relations & Event and follow-up the details with agencies, editors & vendors
* Prepare marketing collaterals e.g. sales kit, brochure, leaflet, corporate video and corporate gift

Channel Marketing 
* Monitor and supervise the trade marketing for distributors (along with brand guideline and budget) 

Product Marketing (Project-based)
* Convert technical information to sales/consumer language for training and sales materials
New Product Launch (Project-based)
* Market study and prepare the Go-to-market strategy and promotion plan in collaboration with sales team

Department Management & Administration (Daily Operation)
* Plan, control and monitor of marketing budget 
* Supervise and coach a team of marketing executives and designer
* Station in Zhuhai office and frequent travel to Macau & HK offices

Achievements:
* Continuous annual sales growth (around 6%) 
* Formulation of Print-Rite Brand Visual Guideline 
* Product Launch Conference of JUMPR 75+ in Frankfurt with presence of around 80 trade partners and 
* Creation of the Corporate Tagline: Our Innovation, Your Success 
* Launch of Colido 3D-printer brand and recruited 3 regional distributors in 3-month 


Print-Rite Management Company / Hunterhouse International Limited 

Marketing Manager

Responsible for Repositioning & Marketing Communication of Alcatel mobile phones from headquarter perspective.

Duties:
* Plan and implementation of reposition of global brand strategy, Fashion Mobile Attitude, for ALCATEL mobile phones for over 80 countries
* Work in collaboration and in cooperation with Regional Offices in Paris & Mexico to provide all kinds of marketing communications support and brand guideline to local markets 
* Act as a contact point with PR agencies, advertising agencies, production houses for communication projects for all Marketing, PR campaigns e.g. Advertising, Press Materials for new product launch and also delegations visits and events
* Maintenance and up-date of corporate & product web-sites

Achievements:
* Creation of a Fashion Segment in the mobile phone industry
* 10% sales growth of Alcatel mobile phones (2007 vs 2008)
* The Top 10th Best P/T Expo (2007) Participator Award by Sina.com

TCL Communication Technology Holdings Ltd. 

Marketing Communication Manager, Global Marketing 

Strategic brand and product management of the product life cycle of Toplux brand mobile phone from launch to end-of-life.

Duties: 
Project Management of Marketing & Promotion Campaigns 
* From Creative brief to execution follow-up of ATL, BTL and Public Relations with agency, production house, vendors and editors

Trade and Channel Marketing 
* Supervise trade marketing activities for non-local customers i.e. 20 Province-level dealers in China, Distributor in Vietnam in line with brand guideline and budget 
* Stayed in the PRC National Distributor as a representative from HQ to facilitate the Sales & Marketing operations

Product Marketing 
* Competitor analysis on products, price and marketing activities and the market trend

Sales Operations
* Feasibility study of new market entry 
* Work flow design for the department and the customers

Achievements: 
* Launch of Toplux brand in PRC (over 20 provinces) within 1 month
* VG100 - Top 10th best-selling Korean mobile phone (GFK Report, HK)

Toplux Hong Kong Limited

Assistant Marketing Manager

Supervision of Advertising & Promotion for trade partners and consumers for the Launch of Samsung mobile phones.

Duties: 
* Channel Marketing: feasibility study, preparation of proposal, objective setting and budget forecast, post-event evaluation and analysis
* Monitor and supervise co-partners i.e. advertising agency, PR agency, production house, dealers / channel members and front-line staff working towards the campaign objectives
* Work in collaboration with Samsung Hong Kong of Product 
Launch and Brand Building
* Reporting to Principal - Competitors’ information on A&P, Price & Product

Achievements 
* 50% increment of Samsung Anycall market share (Year 2000 vs. 2001)
* Set-up of promoter team and merchandising display monitoring system which is still running now



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