•Developed a new retargeting strategy through detailed customer behavior analysis, successfully waking up over 500 inactive customers to become regulars and purchase at least once a month. •Successfully planned and executed large-scale offline exhibition events overseas to drive brand awareness, resulting in a remarkable monthly growth of 80% in acquiring new customers and an impressive 47% increase in order number. •Achieve regular 20% GMV growth by developing and implementing regular online promotions, including but not limited to creating content and design briefs, arranging social media promotion, mobile marketing, and in-app advertising. •Collaborate closely with external merchants and internal teams to establish and maintain strong partnerships while implementing strategic plans to effectively promote products on the HKTVmall platform.

- Manage and implement the paid advertising platform (Line Official Account) , plus be familiar with consumer tagging and data analysis - Liaise with clients, arrange and monitor schedules, and provide creative content and copywriting for Line OA feeds. - Prepare briefs and coordinate with multiple internal teams to complete all marketing and administrative tasks. - Increased the average click rate by 7%, gained nearly 4000 followers, and enhanced appointment conversion by 70% in one month.

-Assisting in the execution of advertising projects and campaigns -Assisting with copywriting, video production, and monitoring client social media platforms -Researching customers’ needs and pain points and collecting customer feedback and insight