Responsible for driving awareness and promoting reputation of company through development and execution of effective PR strategies. Define, plan, develop & implement PR strategy across the Group globally, in collaboration with network of 15 local PR Managers to deliver positive media coverage worldwide. Manage media relations with French & international media to secure interviews with key spokespeople. Organise press events and conferences.

􏰀Managed communications strategy and plan for leading tech business Plantronics (amongst other tech clients) producing solid measurable results across 12 EU countries. Implemented global PR strategy in each EMEA country. Launched French luxury goods platform InstantLuxe.com in UK delivering significant coverage results across print and online media.

􏰀Developed bespoke PR strategies for various market segments. Drove EMEA PR programme to secure consistent positive coverage. Launched first automotive application of Dolby® 7.1 surround sound technology with LandRover and Alpine across EMEA. Drafted all PR materials, including Q&As, messaging and media articles.

Executed marketing plan and developed strategies for new markets, liaising with sales teams and channel partners to achieve sales targets.

􏰀Ran UK PR programme for international printing businesses Screen and Epson achieving 20% increase in coverage. Established partner network of copywriters in France, Spain and Italy.