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Marketing and communication professional with expertise in content marketing and project management. Passionate about finding insights of different cultural context and social trends across digital platforms, and always energetic to develop innovative strategy based on precise digital analysis.

Chinese University of Hong Kong 

Assistant Project Manager @ KKStream Ltd

Lin Yinchen

KKStream Ltd

Assistant Project Manager

。Develop digital marketing strategies and partner programs to scale streaming business and generate business leads.
。 Own the KKStream website properties and create inbound marketing content to generate leads and subscribers.
。Execute creative growth strategies through marketing automation, SEO/SEM, email, and social media campaigns.

台灣台北市

Responsible for the outbound marketing activities for your products; craft the messaging and positioning for products., and develop innovative marketing programs that drive demand.

• Develop product positioning and messaging that differentiates your products in the market
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
• Definition and delivery of sales training
• Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
• Collaborate with Product Managers in the creation of market requirements for current and future products.

Reallusion

Product Marketing Manager

Project Management and Content Marketing
◆  Plan and launch innovative, creative and effective communication campaigns
◆  Work with agencies and suppliers to produce commercially focused content and distribution and amplification plans for a variety of channels including owned channels, social, third party websites, eDMs
◆   Collaborate with social influencers to promote products and brand values.
◆   Create digital marketing assets with company's web team and design team including webpage, eDM, Banner, etc.
◆   Track key metrics for campaign effectiveness and adjust strategies accordingly  

Partnership 
◆   Explore, liaise and deepen relationship with key partner in technology field by closely monitor project, providing information, and propose innovative cooperation plans.

MSI International

Senior Digital Marketing Specialist

◆ Communicated with different publication agencies and digital media platforms for advertisement placement
◆ Investigated advertising channels to promote our products to campus
◆ Researched on Taiwan's e-commerce landscape to find potential market, target audience, cooperators and competitors. 
◆ Created promotional articles about Boutir within content marketing and e-mail marketing disciplines.

Redso is a dynamic and energetic mobile solution company. We are expert in building iPhone apps, Android apps, Mobile Web, scalable backend on Cloud Platforms, and their overall seamless integration. The mobile app products we have developed are recognised by Hong Kong ICT Awards, Grand Prize winner of AngelHack Hong Kong, among others. We currently focused our business on self-developed e-commerce APP, Boutir.

Red Soldier Limited

Marketing Intern

◆ Write popular articles articles which cover both technology and lifestyle categories. (around 12 articles per week)

Ezone.hk is a online technology news website, a subsidiary of Economic Daily News. It also covers leisure and travel articles.

Ezone.hk

Freelance Writer

◆ Edited post-event videos and photos 
◆ Responsible for video shooting in live broadcasting events
◆ Supported any work during coordinating events/workshops/talks (logistic preparation, on-site support, post-event arrangement, etc.)

jcMotion is a unique platform matching the expertise of School’s professors & lecturers, our alumni network in the media and communication field, as well as talented students. JcMotion provides creative solutions and trainings to schools, universities, NGOs, charity organizations and other parties. JcMotion cover a variety of media expertise, including: media education, event management, visual design and video production.

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