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劉昱蓁
內容行銷實習生 @ BenQ
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劉昱蓁
內容行銷實習生 @ BenQ
您好,我是劉昱蓁。畢業於銘傳大學廣告暨行銷策略學系,目前為一名數位內容行銷實習生。主要使用的工具有Facebook、Line平台、WordPress後台並搭配Google Trend觀察趨勢。擅長Ai、Ae、Ps、Canva。目前也正在自學電繪。
BenQ
銘傳大學
Taipei City, Taiwan
Professional Background
Current status
Studying
Profession
Marketer
Fields
Advertising
Work experience
Less than 1 year (Less than 1 year relevant)
Management
Skills
word
photoshop
powerpoint
illustrator
adobe after effects
Google Drive
Languages
Chinese
・
Native or Bilingual
English
・
Intermediate
Highest level of education
Bachelor
Job search preferences
Desired job type
Intern
・
Interested in working remotely
Desired positions
廣告行銷專員
Desired work locations
Taipei, Taiwan
・
New Taipei City, Taiwan
Freelance
Part-time freelancer
Work Experience
內容行銷實習生
BenQ
Oct 2020
-
Present
-藉由團隊協作並依循SEO格式撰寫完成「兒童電影」文章,關鍵字排名No.1 -期間內需提升網站會員數,尋找適合的KOL並洽談合作,會員人數提升3倍至6,000人 -運用社群觀察力發想活動企劃及貼文,貼文觸及率6,574,達29%;互動率1,646
Education
銘傳大學
Bachelor’s Degree
・
廣告暨策略行銷學系
2017 - 2021
Activities and societies
擔任在校生代表畢業致詞,在學期間把重心放於課業並經常獲得前三名的成績,因此校內有重要職務師長都會先想到我。 參加2020時報金犢獎,獲得優勝獎。主要是為學甲慈濟宮發想行銷企劃,透過行銷環境調查後,決定對學甲慈濟宮用舊配方、新概念的組合來搭配,利用保生大帝根深蒂固的傳統性加以新穎的主題包裝,使效益最大化。企劃分為三個方向,提升品牌形象、提升品牌忠誠度、品牌年輕化,其內容分別為優化官網與祭典、研發手機APP推廣線上求籤與祭祖、經營社群和創造熱門活動話題。 在學時,做過一份行銷企劃報告。主要是為資源不足的偏鄉產業進行品牌策略訂製與行銷企劃,經調查後發現該品牌缺發網路通路與社群經營,本次目標以提升農場知名度、拓展通路為主軸。重新設計品牌Logo打造清新的第一印象,經營社群平台與Line官方帳號,並在Google Map上建立店家資訊,若有追加預算可做小額的Google關鍵字廣告和FB廣告的投放,以達曝光效果。