• Develop the online/offline marketing strategies of home appliances category with action plan to achieve the 50% sales revenue YoY growth and hit the highest market share (7.4%) of air purifier than before. • Through market research and consumer funnel, to develop appropriate integrated consumer marketing and communication plan. (Including TVC/OTV/Media Campaigns/Digital Marketing plan/Partnership). • Develop and implement the product road map to ensure the successful launch of 3 new products and the smooth phase-out plan of existing 3 products to optimize the product portfolio while generating the maximum sales output. • Create the pricing strategies and maintain P/L that keeps the business profitable and meet the annual target. • Analyze Sell in and Sell out data which to optimize the 50% sales volume YoY growth and maintain the reasonable inventory level. • Co-op with various disciplines including global team, marketing/ trade marketing team, and sales organizations for business strategy planning.

• Managed over 100 properties for Taipei area, including 30 key accounts which accounting 20% of Taipei net margin. • Conduct dynamic pricing strategy to meet business goal by data analysis & market trend. Help hotel partners to achieved average 120% Sales revenue YoY growth. • Communicated with hotel partners to foster engagement and forecast the future market trend to them. • Designed eDM and promotions campaigns which help hotel partners to boost 40% booking growth in the low seasons. • Co-work with head quarter and managed the project which cooperated with 3rd parties to boost the visibility of hotel partners on the platform.

• Managed over 300 properties in Taiwan. • Executed strategy and promotional activities with partners, help them to increase average 90% booking volumes and competitiveness in 2018. • Responsible for signing 40% new properties in 2018 and assist them on board. (Cold calling and hold up the seminars.) • Participated the market research and suggest the new sales strategy for top management team. • Identify regional supply requirements to head quarter, in terms of product offerings and promotions to match with market demands.

•Managed 25 accounts (including 5 key accounts: McDonalds, Daiso Japan, Nitori Japan). • B2B Business development, according to the different regions, formulate the specific business strategy and develop the potential customers. • OEM coordination, team working with factory and suppliers, to meet customer demands and ensure timely order export. • Product Development, according to the competitors’ information and customer demands, to evaluate and develop the 20% new type products. • Analyzing and predicting the 50% mainstream product for my responsible market. • Reviewing and analyzing the product portfolio, to provide the suggestion for future production. • Sourcing (Equipment), contact and negotiate with over 30 suppliers, to ensure delivery on time. • Handle the import and export process. • Leading 2 team members and provide the solutions in their responsible accounts. • Participated the housewares trade shows in Hong Kong. • Achievement: Sales revenue growth in 2016- Australia region-35% (Wholesale Channel) Japan region- 60% (Retail Channel) Hong Kong region- 90% (Promotion Channel)