Founder and CEO
April 2014 - Present
Melbourne, Australia
Lazarus believes in creating a simple story for every product, service or brand. If your product or brand is synonymous with its story, you've set the foundation for success, he has said. He helps each client develop a story that is understandable and relatable to consumers, investors and employees.
Keeping the story flexible allows for growth or restructuring in the future.
Professional Strengths
Lazarus has introduced both new and revitalized brands in dozens of
boardrooms, and CEOs are more than happy to give him the floor. Over his
two decades as a consultant, Lazarus' compelling presentations have raised millions of dollars in seed money and capital.
He is good at analyzing diverse segmented markets and sizing up the
competition. His insights help executives identify potential customers. Reading into consumers' needs, desires and motivations is almost second nature to
Lazarus. Based on his intuition and analysis, companies develop relevant products and services. He is also adept at identifying points of influence.
After the conception of a brand or product, Lazarus guides clients through the launch. Go to market planning involves creating budgets, setting timelines and coming up with cost-effective strategies.
Managing cash flow and projecting profitability are all in a day's work. Lazarus carefully weighs performance metrics against the original vision for a brand.
He is highly skilled at diagnosing and correcting problems in a project's infancy.
Lazarus believes that consistency, transparency and continual improvement are critical to success in any sustainable business model. That applies to both startups and established brands.
Freelance