• Managing all aspects of digital marketing such as SEO, SEM, email marketing & social media • Social Media activities using Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ for brand awareness and impressions ( joining target audience, commenting, adding relevant posts) • Scheduled Posting in Social Media Platforms (LinkedIn, FaceBook, Twitter & Instagram) • Manage Social Media Channels using Hootsuite • Web form builds e.g. surveys, lead generation, unsubscribe, update preference forms etc. • Marketing Automation using MailChimp • Design and implement direct email marketing campaigns. • Running Paid campaigns (Adwords, LinkedIn, Facebook) • Guiding the team for regular seo activities including content writing and link building • Finalizing content topics, focus keywords, image and other marketing collateral • Maintaining Content & Marketing Calendar to all digital marketing activities • Finding Leads and Accounts using LinkedIn Sales Navigator • Engage with Prospectus using InMail

Campaign Planning, define strategy for various clients to achieve their business objective. Conduct regular meetings with the client by preparing the status reports and make recommendations to provide continued success with timelines, deployment and workflows. Team building and motivating teams to achieve client and business objectives. Requirement gathering from clients for new projects, manage client expectations externally while overseeing the delivery team internally to ensure quality standards and client satisfaction are met. Responsible for social media campaigns and reporting Facebook, LinkedIn, Instagram SEO Planning and implementation for client accounts. Setting and running Google Adwords Campaigns Implementing Marketing Automation of Client sites MailChimp, MailShake 2

- Manage SEO Accounts by creating health check report, keyword analysis and recommendation of keywords. - Implementing On-Page and technical SEO factors - Monitoring search engine rankings and traffic; work with SEM vendors to reach target metrics. - Define SEO requirements and recommend site enhancements that maximize ROI and increase rank of natural search result listings. - Social Media Marketing using Facebook, Twitter and LinkedIn - Handling client queries and communication via incoming calls, skype chat, email etc. - Preparing Monthly KPI Report & Bell Curve - Sending Daily production and Ranking Report - Team Training - Process as well as Industry specific trainings - Involved in setting up SEM Reporting team by training 47 associates Freshers in generating SEM Reports for a prestigious US customer - Trained 40 members team for citation submission Freshers for another reputed US customer.

- Planning and implementing new promotional strategies on technical and non - technical parameters of business portal and client projects. - Enhanced keyword research and analysis and creating promotional Meta tags. - Website content planning and optimization for getting better positions on SERP - Link building and Link exchange strategies to gain rankings on major search engines. - Website analysis and identifying business objectives to achieve top search engine rankings and web presence on major search engines including Google, Yahoo and Bing. - Report Analysis and making new action plans for improving SERP positions for all projects. Competitor monitoring and generation of ranking reports for online visibility perspective. 3

- Designing and maintaining websites using Dreamweaver, html, javascript and photoshop - Optimisation and promotion of MCG websites. This entailed using appropriate keywords, submission of websites to International, Regional and Local websites. - Maintaining user-id and password protected student and tutor resource pages for both AAT and CIPS programs. Worked as Systems Co-ordinator in Human Rights Advocacy and Research Foundation