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In the process of launching their brand, Solar energy start up, Sun In Motion, a sister company of AKI Investment Group based in Dubai, UAE, was looking to develop an online presence as well as build a strong brand image and narrative that resonated powerfully with their target groups. 

To do so, we conducted substantial research to identify the needs, values, habits and motives of their target groups aligning each key messages to match these characteristics.  

In addition to developing a bulletproof website copy tailored to reinforce brand image, positioning and achieve high conversion rates through their online portal, we provided them with a strategic brand narrative informed by key audience and industry insights as well as guidelines defining the brand's unique tone of voice, values and personality.  


Brand Strategy @ http://suninmotion.com/ 

Communications Consultant  @ Self-employed 

Magda

Magda comes with a wealth of experience of over a decade spanning across various  Communications & Marketing fields in different parts of the globe. 

Former Key Account PR Executive in Dubai, she conducted a significant number of local and regional Public Relations campaigns, Events and Marketing projects for a diversified portfolio of international leading brands, including international news channel France 24, LVMH Maison Hermes, Liberty Automobiles, Middle East Airlines, Virgin Megastores, Riva Fashion and Bonyan International Investment Group, for which she generated huge value in media coverage.  

After pursuing Journalism Studies in Canada, she wrote independently for several online and print media internationally and has also worked on several digital marketing projects. 

Today, Magda brings on board a global and multidisciplinary expertise in a diversity of sectors delivering an all encompassing approach to Brand Communications & Marketing. 

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