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Meng Hui Lin
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Meng Hui Lin
從事網路廣告、網路媒體產業6年。服務過多種類型的品牌客戶,包含:美妝、精品、藥品、運動服飾、FMCG。關注網路話題、新媒體生態,擅長規劃全媒體策略、安排年度預算、內容專案與執行等,幫助品牌創造網路流量。
Publicis Media
輔仁大學
https://www.instagram.com/meng.manlin/
Professional Background
Current status
Unemployed
Profession
Account Executive
Fields
Media
Work experience
6-10 years (6-10 years relevant)
Management
I've had experience in managing 1-5 people
Skills
專案管理
excel
outlook
powerpoint
word
客戶關係維護管理
問題解決能力
簡報提案
溝通談判
Google AdWords
Facebook廣告投放
Media Planning
社群企劃
Final Cut Pro
davinci resolve
文案撰寫
Languages
English
・
Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
營運企劃
Desired work locations
Taipei City, Taiwan
・
Taichung City, Taiwan
Freelance
Part-time freelancer
Work Experience
Supervisor, Integrated Communication
Publicis Media
Jul 2018
-
Jul 2021
・
3 yrs 1 mo
服務品牌: DKSH, Mondelēz, ASICS 主要內容: |利用多種研究工具挖掘消費者行為 |提供全媒體建議,包含網路媒體、電視、平面媒體等 |規劃品牌年度預算幫助宣傳效益極大化 |根據媒體目標設定合理KPI、規劃投放策略 |監控媒體成效、提供優化建議 內容專案管理: |發想宣傳主題、議題切角 |領導合作方產出符合期待的文字、影像等 |網路口碑操作(包含論壇、Facebook社團、KOL合作)
Performance Executive
Publicis Media
Oct 2016
-
Jun 2018
・
1 yr 9 mos
服務品牌: Nestle, Samsung, Coca-Cola 主要內容: |YouTube、Facebook、Google 等廣告操作 |規劃關鍵字架構、文案撰寫 |根據廣告目標規劃投放策略 |檢視廣告成效、提供優化建議
Digital Executive
Publicis Media
Sep 2014
-
Mar 2016
・
1 yr 7 mos
服務品牌: Nespresso, Clarins, LVMH 主要內容: |協助專案執行 |追蹤專案成效 |結案報告 |競品分析
Education
輔仁大學
Bachelor’s Degree
・
廣告傳播
2010 - 2014