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張馨方
公關/行銷/企劃/編輯
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張馨方
公關/行銷/企劃/編輯
畢業於國立政治大學新聞研究所,曾任職於金融業(國泰投信)及媒體業(公視、中央社)。 近5年的媒體工作經驗及研究所課程訓練,讓我更加認識媒體與網路生態,除了具備公關活動舉辦、新聞稿撰寫,及跨媒體整合行銷與異業合作經驗,並擁有數位工具運用及社群經營能力,同時能夠將這些技能運用於不同領域的媒體行銷工作。
國泰投信
國立政治大學
台灣台北市
Professional Background
Current status
Unemployed
Profession
PR Specialist
Fields
Media
Work experience
4-6 years (4-6 years relevant)
Management
Skills
word
powerpoint
excel
outlook
spss
簡易影片剪接
社群媒體經營
信託業業務人員信託業務專業測驗
金融市場常識與職業道德
投信投顧相關法規(含自律規範)
toeic800+
Languages
English
・
Fluent
Highest level of education
Master
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
行銷企劃 / 媒體公關
Desired work locations
Taipei City, Taiwan
Freelance
Work Experience
公關暨行銷
國泰投信
May 2019
-
Mar 2020
・
11 mos
• 新聞稿撰寫、媒體監測及公關活動規劃與執行。 • 數位行銷企劃與執行,包括網站規劃、社群媒體經營及EDM等文案撰寫。 • 行銷專案管理與執行。 • 主責「國泰網路資安ETF」行銷專案管理,參與負責「國泰泰享退系列2029/2039/2049目標日期組合基金」、「國泰美國多重收益傘型基金」、「國泰股利精選30 ETF」等產品之行銷推廣。
公關暨行銷
公共電視
Nov 2016
-
Aug 2018
・
1 yr 10 mos
• 公關活動舉辦、新聞稿撰寫及媒體關係維護。 • 跨媒體整合行銷宣傳與異業合作洽談執行。 • 社群媒體經營及廣告投放管理與效益分析。 • 負責醫療職人劇《麻醉風暴2》、時代劇《奇蹟的女兒》等戲劇,及實境節目《誰來晚餐》、兒少、弱勢與新住民節目等宣傳。
數位編輯
中央通訊社
Mar 2015
-
Sep 2016
・
1 yr 7 mos
• 翻譯、改寫外電新聞。 • 發掘具新聞性議題撰寫報導及專題製作。 • 網站、社群媒體經營與數據分析。 • 運用數位工具替新聞加值。
Education
國立政治大學
Master of Arts (MA)
・
新聞研究所
2012 - 2015
Activities and societies
擔任國科會計畫研究助理(2013/2 - 2014/8) • 蒐集與閱讀國內外相關文獻並撰寫摘要 • 利用SPSS統計軟體分析數據 • 設計面訪問卷,訪談新聞主管、新聞工作者 • 彙整訪談資料,記錄研究計畫進度與會議紀錄
國立暨南國際大學
Bachelor of Arts (BA)
・
外國語文學系
2007 - 2011
Activities and societies
系學會 管樂社
雲林縣私立正心高級中學
High School Diploma
2004 - 2007
Activities and societies
管樂社
雲林縣立斗六國中
Other
2001 - 2004