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Experienced Digital Marketing Manager with extensive experience building, maintaining, and running successful digital marketing campaigns. 
Adept at creating and implementing client-centred, successful campaigns, aimed at improving brand awareness and presence. 
Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals.

Carleton University

Content Marketing Manager

mbala cynthia

The Consent Workshop

Successfully launched and managed The Consent Workshop blog and website. Reported to founder and rapidly increased level of responsibility within first 2 months.

Developed strategies for content delivery via email and social media platforms, to accomplish critical NGO goals, which included consent education and related concepts, promoting
consent workshops and providing educational resources to workshop holders as well as legal and mental health resources to survivors.

Managed and created customized content solutions and a content calendar that worked in concert with an overall editorial calendar to achieve the goals of the organization.

Accountable for all SEO operations of The Consent Workshop marketing campaigns, development, planning, strategy, content strategy, QA, auditing, reporting, and keyword research strategy.

Managed the #justiceforrapeinNigeria Marketing campaign which led to a 50 increase in engagement on social media platforms as well as visits to the newly launched website and blog pages.

Build and optimize processes (and the people that run these processes) to ensure content development is completed in a manner that optimizes both efficiency and quality

Developed learning and development content which was implemented in the Green campaign to revamp driver on-boarding process. This led to a 15% conversion increase as well as a boost in driver confidence. 

Aided new and existing driver-partners troubleshoot technical issues with the launching of new applications while ensuring that new Uber policies, procedures, and programs that affect driver-partners, were communicated in the simplest forms. 
 
Created Ottawa specific content for the nationwide Uber Canada blog and also internal communications distributed to drivers. The content created improved driver activity by 3% during peak periods i.e. Halloween. Due to the clear concise informations provided we also saw an improvement in customer satisfaction scores, from a 75% to 85%.

Actively involved in the Driver Stories campaign, which involves the curating of driver stories, in written and video forms. Its main aim being to recognize partners for their dedication and also tell their stories in an effort to normalize driving with Uber and also showcase benefits i.e. financial freedom. 

Uber Canada INC

Technical Expert/Content Strategist

Worked with a team of volunteers to implement a social media strategy through audience identification and competitive research, effectively advertising events and academic conferences. 

Generated, edited and published daily content i.e. drafting press releases, articles, and daily updates on Facebook and Twitter, which encouraged the forming of a community among the audience.
 
Set up and optimized Institute web page within each platform to increase the visibility of the Institute's social content. 

Analyzed metrics from social media pages to effectively draft better and more innovative strategies to advertise events 

Organized annual undergraduate conference, compiled shortlist of speakers as well as the handling of bookings and travel arrangements. 

Wrote and edited articles for the Institutes Academic blog Nokoko.

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