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Meilin LIU
Business Marketing Manager
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Meilin LIU

Business Marketing Manager
Marketing manager with 4 years of experience in Taiwan regional business, led 3 members to manage 10+ online & offline channels such as official shopping site, eCommerce platforms ( PChome / YAHOO / MOM.etc. ) , retail counters and B2C fairs. Strong abilities to integrate cross-channel users and increase retention rates.
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DollBao International Co.,Ltd
National Taipei University

Trình độ chuyên môn

  • Tình trạng hiện tại
  • Nghề nghiệp
  • Lĩnh vực
    Quảng cáo
  • Kinh nghiệm làm việc
    4-6 năm
  • Kinh nghiệm quản lý
  • Kỹ năng
    Google Analytics
    Digital Marketing
    Business Strategy
    Data analysis
    Customer Lifecycle Management
  • Trình độ học vấn cao nhất

Ưu tiên tìm kiếm việc làm

  • Hình thức làm việc mong muốn
    Không quan tâm đến làm việc từ xa
  • Vị trí làm việc mong muốn
    Business Marketing Manager
  • Địa điểm làm việc mong muốn
  • Freelance

Kinh nghiệm làm việc

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Channel Marketing Manager

11/2015 - 10/2019
4 yrs 0 mos
• Set up and executed the marketing strategies, focused on the customer journey and promotion campaigns. • Coordinated with cross-function teams to implement 13+ new products’ go-to-market plans. • Cooperated with the digital marketing team to develop user’s lifecycle strategy to improve platform usage, engagement, retention.
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Digital Marketing Assistant

07/2014 - 06/2015
1 yr 0 mos
• Managed Facebook page to help IT pros succeed with Microsoft tools and technologies, achieved 54% growth in Facebook reach by designing online campaigns, which also increased 212% growth in engagement. • Maintained Microsoft tech learning platform (Microsoft Learn) by creating promoted materials. • Assisted with 20 + technical seminars and the largest Microsoft tech conference (TechDays Taiwan) which gathers over 3,000+ IT pros and developers each year.

Học vấn

Bachelor's Degree. Social Work Psychology
2011 - 2015