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Meilin LIU
Business Marketing Manager
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Meilin LIU

Business Marketing Manager
Marketing manager with 4 years of experience in Taiwan regional business, led 3 members to manage 10+ online & offline channels such as official shopping site, eCommerce platforms ( PChome / YAHOO / MOM.etc. ) , retail counters and B2C fairs. Strong abilities to integrate cross-channel users and increase retention rates.
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DollBao International Co.,Ltd
National Taipei University

職場能力評價

專業背景

  • 目前狀態
  • 專業
    行銷人員
  • 產業
    廣告
  • 工作年資
    4 到 6 年
  • 管理經歷
  • 技能
    illustrator
    photoshop
    e-commerce
    powerpoint
    word
    premiere
    Excel
    Google Analytics
    XMind
    Digital Marketing
    Business Strategy
    Data analysis
    Customer Lifecycle Management
  • 最高學歷

求職偏好

  • 預期工作模式
    全職
    暫不考慮遠端工作
  • 希望獲得的職位
    Business Marketing Manager
  • 期望的工作地點
  • 接案服務

工作經驗

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Channel Marketing Manager

2015年11月 - 2019年10月
4 年 0 個月
• Set up and executed the marketing strategies, focused on the customer journey and promotion campaigns. • Coordinated with cross-function teams to implement 13+ new products’ go-to-market plans. • Cooperated with the digital marketing team to develop user’s lifecycle strategy to improve platform usage, engagement, retention.
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Digital Marketing Assistant

2014年7月 - 2015年6月
1 年 0 個月
• Managed Facebook page to help IT pros succeed with Microsoft tools and technologies, achieved 54% growth in Facebook reach by designing online campaigns, which also increased 212% growth in engagement. • Maintained Microsoft tech learning platform (Microsoft Learn) by creating promoted materials. • Assisted with 20 + technical seminars and the largest Microsoft tech conference (TechDays Taiwan) which gathers over 3,000+ IT pros and developers each year.

學歷

Bachelor's Degree. Social Work Psychology
2011 - 2015