- Lead the marketing team in creating 4 successfully funded crowdfunding campaigns, generating a combined pledge of over $450, 000. - Generated over $100, 000 in sales for a preorder campaign on client's own ecommerce website over a preordering period of 30 days. - Generated weekly report by analyzing data and key metrics across multiple analytics mediums to discuss with client's on additional marketing plans. - Strategize brand development of all client's on how to outreach, engage, and build brand awareness and brand equity for client's branding efforts. - Lead creative directions in generating all marketing collaterals for client's for product and brand promotions, including media kit design, visual storyboarding, website design, email drip campaign, and online ads. - Directed and cooperated with overseas media in generating media coverages for client's brands and products, list of medias includes : o Engadget, Gizmodo, Digital Trends, Yanko Design, Esquire, Trendhunter, Geeky Gadget, NewsAtlas, Yahoo o Researched and liaised with micro and macro influencers in help generating creative content as well as spreading the client's brands to their list of followers.

- Spearheaded the marketing efforts in generating ticket sales for the Startup Launchpad trade show and tech conference, which brings in 32 industry speakers and 150 startups in the Pearl River delta. - Lead the internal marketing team in creating 5 successfully funded crowdfunding campaigns, generating a combined pledge of over $300, 000. - Strategized the overall marketing direction for each of the crowdfunding client's by engaging in multiple brainstorming session with client's and marketing team to formulate a comprehensive marketing plan for each client. - Act as creative director in all marketing efforts for all crowdfunding campaigns, including video storyboarding, landing page design, email design, as well as all ads and marketing collaterals. - Assisted in creating brand awareness of each crowd funding client's utilizing social media channels to help build them a community of followers and fan base. - Designed and developed a B2C storefront Nathan Rd as a pre-order platform for all of the crowdfunding client's to generate online sales in the US. - Designed and developed a B2B website Global Sources Direct as a lead generation channel for all crowdfunding client's to reach out to retailers and distributors around the world.

- Responsible for the UI/UX design on the redevelopment efforts of ISystem 2.0 internal CRM system providing an intuitive and easy to use interface for accounts and front line sales force. - Engaged daily with the business subject matter experts and IT teams to gather both business and technical requirements needed to develop a standardized interface design. - Introduced and implement an A/B testing workflow for all company owned websites both in domestic China and rest of the world. - Analyze the impact on design color, copy, and content on a given element of a website and how it impacts conversion rate/customer engagement and provide suggestion based on finding. - Attended tradeshows in Hong Kong, Dubai, Miami, Sao Paulo and Mumbai to liaise and supervise local photographers while assisting in shooting. -Planned and managed a team of 8 photographers and 20 temp staff during China Sourcing Fair in Hong Kong to shoot over 3000 products onsite during the trade show period.

- Website designs, concepts, architecture and implementation for the client, making sure all design requirements were met. - Developed mobile site to showcase portfolio and blog entries for smart phone users to attract new client. - Provide daily maintenance and bi-monthly slideshow update for the business site. - Skills used to complete the website include, HTML &CSS coding, image editing, ActionScript coding, flash animation, and PHP.

- Responsible for design, information architecture, and redevelopment of Fordham's Master of Global Finance page.

- Responsible for concept and capturing stop motion photographs for Every Cookie Has a Story campaign. - Provide design concept and development in the Microsite for Every Cookie has a Story campaign.

. Responsible for development of Flash application for the company Game a Day sweepstakes . Development of a flash video player for playing video ads from sponsors.

- Responsible for the development of websites for short-term corporate promotions which were geared towards the 19-49 demographic group in order to increase product recognition and brand awareness. - Develop a backend CMS for site owner to search hundreds of promoters available in the database - Responsible for the development of various animation effects used in the site, as well as user activities components - Skills used : Webservice integration, XML, ActionScript 2.0, ActionScript 3.0, Photoshop, Illustrator Client list includes : o Neutrogena Fresh Concert, RepEvent.com, American Rag Campus, Microsoft Biggest Loser, Bandai Tamagotchi Generations, Generation Huggies, Tim Tam Cookies, Repnation.com