Avatar of 林映彤 Michelle.
林映彤 Michelle
ENTERPRISING DATA PROFESSIONAL Driving Business Growth via Advanced Data Analytics and a Unique Business-level Perspective
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林映彤 Michelle

ENTERPRISING DATA PROFESSIONAL Driving Business Growth via Advanced Data Analytics and a Unique Business-level Perspective
With a strong foundation in computer science and hands-on experience in sales and marketing, I have successfully led multiple web projects. My background in both fields has honed my excellent communication and decision-making abilities. I have a track record of driving business results, such as increasing sales of sound level meters by 500% and improving the SEO of product landing pages. My previous marketing role also taught me how data could impact business decisions, leading me to pursue a master's in Data Science to advance my career. • Strong in communication with the multi-culture customer • Experience in data analysis and database design • Familiar with landing page SEO improvement
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Scarlet Tech 星竑科技
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University at Buffalo
United States

Professional Background

  • Current status
    Studying
  • Profession
    Sales
    Data Scientist
    Data Analyst
  • Fields
    Software
  • Work experience
    4-6 years (1-2 years relevant)
  • Management
    None
  • Skills
    Python
    MATLAB
    R Studio
    C++
    International Sales & Marketing
    HTML/CSS
    Tableau
    SQL Database
  • Languages
    English
    Professional
    Chinese
    Native or Bilingual
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Data Analyst、Data Engineer、Data Scientist、Customer Experience Analyst
  • Desired work locations
  • Freelance

Work Experience

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Sales Marketing Analyst

May 2019 - Jul 2022
3 yrs 3 mos
Taipei City, Taiwan
● Developed and maintained a comprehensive database for inventory management utilizing advanced Google Sheets formulas ● Analyzed customer engagement and sales data to identify opportunities for optimization and improve product landing pages utilizing HTML, CSS, JavaScript, and SEO best practices ● Improved sales by 500% by analyzing market trends in the Middle East and developing new clients in Thailand and Benin ● Assessed the effectiveness of various features of the website and made data-driven decisions based on the results of GA A/B testing
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International marketing sales

Apr 2018 - Mar 2019
1 yr 0 mos
● Involved in the 2018 Tokyo Auto Salon and a three-month assignment in Japan to establish new relationships. ● Achieved 250% social media engagement increase via Facebook and Instagram by analyzing data
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System Engineer

Jan 2018 - Mar 2018
3 mos
● Developed and maintained the university course selection system using the MVC pattern, utilizing advanced data structures and algorithms to optimize performance and scalability. ● Implemented data validation and integrity checks to ensure the accuracy of student course selections
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Product Marketing Strategy Intern

Feb 2017 - May 2017
4 mos
● Designed and developed the company's responsive social website utilizing the RWD concept and collaborated with the R&D department to ensure optimal performance and scalability.

Engineer Intern

Jun 2016 - Aug 2016
3 mos
● Applied statistical and machine learning techniques to analyze and improve XPOS system performance ● C language and SQL skills were utilized to customize XPOS functions and resolve client issues ● Provided technical support and assistance to clients in resolving data-related issues and optimizing XPOS system performance.

Education

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Master of Science (MS)
Data Science
2022 - 2023
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Bachelor of Science (BS)
Computer Science Engineering Information
2013 - 2017
Activities and societies
Student Association of CSIE Department