⇢ Growth Strategy: developing and implementing the strategy for top-of-funnel growth and movement through the funnel to consideration ⇢ Paid Performance Marketing: managing marketing budget across paid channels; very data-driven, performance-based approach with a focus on eCommerce principles/fundamentals (LTV, CAC, Order Value, CVR, CTR, ROAS, etc.) ⇢ CRO: identifying & designing acquisition experiments that I then prioritise and ship. Control of data-driven A/B-testing roadmap ⇢ User Acquisition: leading user acquisition & demand generation efforts, to bring in the highest-value users at the lowest cost; launching new channels, new international markets and optimising current channels to increase efficiency ⇢ Data: setting up and optimising the right data infrastructure to drive cost-effective and data-driven growth

⇢ Responsible for the development, execution, analysis and optimization of performance marketing campaigns ⇢ Managing and driving results across channels including but not limited to Paid Social, Paid Search, Video, Re-Marketing ⇢ Delivering on weekly/monthly/quarterly targets by performance marketing channel for sales, budget and KPIs ⇢ Managing the performance marketing budget and ensuring spend is efficiently driving towards KPI targets ⇢ Continuously testing and optimising ad copy, landing pages, creative, audience targets and other variables to improve performance of campaigns ⇢ Working with internal stakeholders and outside partners to model acquisition and retention forecasts ⇢ Developing weekly/monthly/quarterly and ad hoc reporting for performance by channel, acquisition & retention targets and overall KPIs ⇢ Partnering with brand marketing & creative to establish the creative process & pipeline for performance marketing campaigns and asset needs ⇢ Managing relationships with external performance marketing agencies & vendor

⇢ Responsible for managing marketing spend per month across Search, Social, Shopping, Retargeting ⇢ Distilling aggressive growth goals into tactical projects which I then execute ⇢ Providing strategic PPC direction to client companies ⇢ Devising and ensuring implementation of short and long-term roadmaps, and executing strategies using data and analytics to grow paid activity in line with business growth ⇢ Regularly identifying overspends and efficiency opportunities and actioning change where necessary ⇢ Creating effective user journeys that lead to increased conversion rates

Responsible for all SEM activities across the DACH, French and Danish markets: from strategy development to execution and ongoing campaign management. ⇢ Overall responsibility for the P&L, strategy and end-to-end management of SEM campaigns across Google and Bing ⇢ Constant analysis of data to identify areas of improvement and to ensure maximum ROI ⇢ Defining, launching, and managing campaign optimisation strategies ⇢ Successful administration of integrated technology platforms: Marketing Automation software (bGenius), PPC software (Adwords, Bing), Website Analytics, Product Feeds ⇢ Working with the broader Marketing/Product/BI teams to optimise our paid, earned, and owned media touch points