• Personally responsible for the strategic planning, copywriting, design, and execution of all email marketing campaigns • Optimized existing drip campaigns and designed and implemented new flows to nurture leads, educate customers, and increase conversion rates • Developed social media strategy and SOPs, designed evergreen content, and oversaw monthly content calendar planning • Worked directly with CEO and Head of Growth Marketing to develop monthly marketing initiatives, plan product launches, and assess the performance of past campaigns • Managed agency relationships, provided vision and direction for projects, reviewed deliverables, and delivered feedback • Led cross-channel brand initiatives to ensure a consistent customer experience in every area from social media to customer support