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I have more than a decade of experience in te cosmetics industry with L’Oréal and its various brands. Starting as a product manager at L’Oréal Professional, I moved through the company’s ranks to become VP of Global Business Development and later the International General Manager for the Pulp Riot brand under the direction of Founder and CEO David Thurston. I worked on launching new product lines, growing market share in challenging economic environments, and developing an international presence for L’Oreal-owned brands like Kérastase, Matrix, and Biolage. 

St. Gallen University

Nicolas Krafft

L'ORÉAL

Deputy General Manager

Turnover 150 M Euros/14 countries incl. Russia and Turkey Member of the zone management committee. 
Steering of the go-to market strategy and the brand portfolio in the zone 4 main brands . 
 
Achievements : 
- Strong sustained acceleration of growth: +10% in 2012, +15% in 2013. 
- Concentration of brand on core categories and star launches with multi-brand approach by category. 
- Price alignment with Western Europe resulting in price decreases up to 20% compensated by a volume growth +40% . 
- Value creation through Increased commercial productivity and optimization of education resources.

Turnover 5 M/20 headcount + 15pax external distributor sales teams. Member of the country ExCom. 
Manage P&L and develop local business unit. Restart growth after 2009 crisis. 

Achievements : 
- Return to growth in 2010 +3%, strong acceleration in 2011 +8% in a declining market - 6% 
- Concentration of means on the most profitable 'crisis proof and under-potentialized category in Romania 
- Upskilling of marketing and sales team : team empowerment, redefinition, simplification and transparency of objectives, increased bonus for the most performing employees. 
 
2009 L'OREAL BALTICS Riga 
General Manager Professional Products Division 
Turnover 3M/15 headcounts. Member of the country ExCom. 
Manage P&L and develop local business unit. Crisis management. 

Achievements : 
- Strict P&L management to break even in 2009 despite a 27% sales decrease during the crisis GDP - 15% . 
- Implementation of new credit policies to secure cash flow and recover customer credit, concentration of means on key clients; staff reduction and talent retention.

ROMANIA Bucharest

General Manager Professional

Turnover : 10M/7 countries 
Reporting to the zone general manager. 
Launch of Matrix as professional accessible/entry-level brand in Asia. 
 
 Achievements : 
- Launch of Matrix in seven countries incl. China, Indonesia, Thailand and the Philippines reaching 16 000 salons 
- Tripled penetration of the professional division in China and South East Asia 
- Completely re-worked the product platform to match local expectations both in terms of price and performance. 
- Focus on three franchises with a blockbuster strategy.

L'OREAL - DIRECTION DE LA DIVISION DES PRODUITS

Marketing manager

Achievements : 
- Launch of Matrix in seven countries incl. China , Indonesia , Thailand and the Philippines reaching 16 000 salons 
- Tripled penetration of the professional division in China and South East Asia 
- Completely re-worked the product platform to match local expectations both in terms of price and performance. 
- Focus on three franchises with a blockbuster strategy. 

2003 - 2004
L'OREAL DEUTSCHLAND MARKETING MANAGER KÉRASTASE 20M	 DÜSSELDORF

Nicolas Krafft’s posts