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Data-driven | B2C Marketing | Survive in fast-pace workplace

8+ years experience in Content Marketing, Editorial Team Management, and SEO copywriting. Successfully establish creative and high quality marketing material for global brands which include Uber, Nike, Samsung and Cookpad. Incorporate advertisers and products in innovative ways such as translating client desires into readable content. 

National Cheng Kung University

Senior Content Creator/Editor

張寅

Clients: Uber, Nike, Samsung, myVideo and Cookpad

Freelance Content Creator/Editor

Creating SEO optimized content and managing blog for clients. Building up platform’s content strategies which include blog posts, press releases, and Google search keywords plans based on the brand's vision and missions. Assisting in media buying plan and influencer marketing projects.

⬥ Conducting Content SEO strategies for SWAG.Live that is an adult entertainment platform, increasing website SERP 1st page ranked keyword +282% in 6 month by managing blog and on-site copywriting optimization.

⬥ Initiated 1st Autumn Promotion Project with App Store for myVideo that is one of the first OTT platforms in Taiwan, increasing the Re-download numbers over 200%.

⬥ Managing all the communication channels for Cookpad which include Facebook Fan Page with 1 Million Likes. Observed cooking community members’ behavior, launched one post reaching 300k readers and 400 organic comments.    

⬥ Initiated and implemented Nike Rima Zeidan（瑞瑪席丹） Project. Managed product photo shooting and brand story pitching to build up brand image by creating the first ever Cardio Magazine, that was one of the most important influencer media plans on that spot.

⬥ Assisted in strategizing new product launch media projects for Samsung. Collaborated with the most famous Parkour player in Taiwan to amplify the new product's strength: 360 degrees shooting function and record stability.



Communicated with 3 million users via multiple channels including Email, Blog, Facebook, LINE@ messenger, Instagram and in-app messages. Ensured the brand voice is reflected across all copy.

⬥ Developed and executed The Chinese New Year Social Campaign by setting up design style, resulting in increasing the interaction rate by 10 times. 

⬥ Assisted in Baby Car Seat Marketing Campaign by conceptualizing “the Safety Perception” among non-users, resulting in take-on rate increase by 30+%.

⬥ Analyzed consumer behavior and layout of email to adjust content, improving Email Open Rate from 20% to 25% and helped gaining new Uber Riders.


Uber

Senior Copywriter

Multitasked under tight deadlines such as creating six magazine covers from different clients during a one year period. Managed writers and designers to improve quality and accuracy of a product.

◆ Led the Rebranding Program by analyzing brand positioning to differentiate with competitor’s product, establishing a new design style resulting in boosting sales performance by 100%.

◆ Initiated and led advertisement proposal plans by developing and overlooking the marketing strategy for advertisers’ new products to increase magazine’s revenues by 10%.



Hoop Taiwan Magazine

Chief Editor

As a product management officer for myVideo, developed and maintained video streaming channels for the second largest mobile company in Taiwan 
 
◆ Participated and completed Revision Program in 2 months to enhance user experiences such as adding new functions to solve users’ content searching problems. Facilitated communication between cross-departments such as marketing, product, design, IT and content licensing teams to assist product operations on Web / iOS / Android platforms.

◆ Monitored and analyzed channel performances and consumer behavior on daily base, assisting Marketing Team and Content Licensing Team in gaining users and boosting watching rate.


Taiwan Mobile

Senior Product Management Officer

Managed channel to gain traffic and profit. Operated social media accounts in creative ways. 

◆ Increased platform traffic by setting a Page Views record: From 10,000 Page Views per day to 50,000 Page Views per day, helping company to gain profit by 200%.

◆ During 2012 Olympics period, managed social media plans to enhance interaction rate by 10 times.


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