Communicated with 3 million users via multiple channels including Email, Blog, Facebook, LINE@ messenger, Instagram and in-app messages. Ensured the brand voice is reflected across all copy.
⬥ Developed and executed The Chinese New Year Social Campaign by setting up design style, resulting in increasing the interaction rate by 10 times.
⬥ Assisted in Baby Car Seat Marketing Campaign by conceptualizing “the Safety Perception” among non-users, resulting in take-on rate increase by 30+%.
⬥ Analyzed consumer behavior and layout of email to adjust content, improving Email Open Rate from 20% to 25% and helped gaining new Uber Riders.