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Pinyi Li
Senior Product Designer
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Pinyi Li

Senior Product Designer
I am a User Experience/Product Designer based in the Bay Area, leveraging my background in Interior Architecture and Design to bring a unique perspective to my work. I specialize in creating design solutions that seamlessly blend functionality and aesthetics to deliver the best possible user experience. Specialties: Strategy, Information Architecture, Positive Feedback Loops, Competitive Analysis, User Research, Personas, User Interviews, Prototype-making, User Stories, User Flows, Wireframing, Branding & Styleguides, Lo-Fi and Hi-Fi Mockups, User Testing, etc.
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Noodoe 拓連科技股份有限公司
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Academy of Art University
Taipei, 台灣

Professional Background

  • Current status
  • Profession
    UI Design/ GUI Design
  • Fields
    Mobile Apps
    Computer Networking
  • Work experience
    6-10 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Adobe Photoshop
    Adobe Illustrator
    Adobe XD
  • Languages
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Interested in working remotely
  • Desired positions
    Product Designer (UI/UX)
  • Desired work locations
    Taipei, Taiwan
    New Taipei City, Taiwan
  • Freelance
    Part-time freelancer

Work Experience

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Senior Product Designer

May 2020 - Present
Taipei City, Taiwan
At Noodoe EV, we are at the forefront of the autonomous EV charging revolution, providing cutting-edge service automation solutions that revolutionize parking lots into effortless revenue generators. What sets us apart is our groundbreaking technology, Noodoe EV OS. As one of the world's most advanced cloud-based operating platforms, it serves as the "brain" behind our fully automated 24/7 service delivery, universal payment processing, and advanced energy cost reduction. Key Accomplishments: • Spearheaded the development of the Noodoe app, incorporating additional features such as fleet charging and Plug&Charge. These enhancements significantly improved usability and added value for our customers, enhancing their overall charging experience. • Successfully led the development of the Noodoe EV App, expanding our reach and accessibility to a broader user base. This app served as a pivotal tool in facilitating seamless and convenient EV charging for all users. • Developed the EVOS web console, a robust backend management system. This comprehensive platform streamlined administrative processes, providing efficient monitoring and control over our EV charging infrastructure. • Designed a state-of-the-art smart dashboard specifically tailored for scooters and motorcycles. By enhancing user experience and functionality, this innovation revolutionized the way riders interact with their vehicles, setting new industry standards.
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Aug 2018 - Present
NOVELTYOFFICIAL.COM • Oversaw and executed the branding and content development initiatives for NØVELTY's website and accelerator launch, ensuring a cohesive and impactful online presence. • Employed a creative and collaborative approach, utilizing hand sketches to design user flows during brainstorming sessions. This hands-on method allowed for rapid ideation and visualization of ideas. • Translated conceptual designs into functional wireframe prototypes, effectively demonstrating the layout and functionality of digital interfaces. • Developed interactive clickable prototypes specifically for iOS mobile shopping applications. These prototypes showcased the user experience and allowed for valuable user testing and feedback.
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Product Designer

Nov 2019 - Mar 2020
5 mos
San Francisco, CA, USA
• Played a key role in the development of the UI and voice/remote integrations for Sling TV on the Google Nest Hub platform, ensuring a seamless and intuitive user experience. • Successfully integrated the Sling TV: Live TV product onto the Google Nest Hub platform, expanding its reach and accessibility to a wider user base. • Designed Out-Of-Box Experience (OOBE) flows to enhance user onboarding and conducted user tests to optimize user retention and decrease drop-off rates, resulting in improved user engagement and satisfaction. • Led meetings with various Google teams, actively contributing to discussions on UX best practices and conventions, and leveraging this knowledge to enhance the overall user experience of Sling TV. • Utilized Sketch to design visually appealing and user-friendly 10-foot experience prompt screens for the LG TV, ensuring a consistent and immersive viewing experience.
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Product Designer

Jun 2019 - Nov 2019
6 mos
San Francisco, CA, USA
• Designed content, structure, layout, and graphics using Figma and Adobe Suite to create note-taking layout themes • Collaborated cross-functionally with CEO, and developers to improve user experience and rapidly develop a product from conception to launch • Incorporated Apple app store reviews from users to continually raise the bar for product quality 🔗 https://appadvice.com/app/piano-note-taking/1436948695
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Interior Designer

Dec 2017 - Jun 2019
1 yr 7 mos
San Francisco, CA, USA
• Produced comprehensive project deliverables including specifications, drawings, schedules, sketches, and CAD drawing packages. These deliverables showcased your attention to detail and ability to translate design concepts into practical plans. • Created visually compelling presentations for client meetings, effectively communicating design concepts and deliverables. By incorporating visual design elements, you demonstrated your ability to convey ideas and evoke client enthusiasm. Notable Projects: • Marco Polo Niccolo Hotel | Suzhou, China Contributed to the interior design of this prestigious hotel, implementing creative solutions that harmonized aesthetics with functionality. • Waldorf Astoria Mission Street Tower | San Francisco, CA Played a key role in designing the interiors of this iconic tower, ensuring a luxurious and captivating ambiance that aligns with the brand's reputation. • Fairmont Banff Springs | Banff, Canada Provided expert design expertise for the interiors of this renowned resort, creating a captivating and memorable experience for guests amidst the natural beauty of Banff. • Live Aqua Beach Resort Tulum | Tulum, Mexico Contributed to the interior design of this stunning beachfront resort, incorporating elements that celebrate the local culture and natural surroundings. • Fiesta Americana | Cancún, Mexico Applied your design expertise to enhance the interiors of this vibrant resort, creating inviting and stylish spaces that elevate the guest experience.
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Assistant Interior Designer (Intern)

AB concept
Sep 2017 - Oct 2017
2 mos
• Collaborated with the design team to modify construction documents using AutoCAD, ensuring accurate and precise design implementation. Project: • Clubhouse Peak Road | Hong Kong Assisted in the interior design of the clubhouse project, contributing to the development and execution of design concepts that elevate the space and cater to the needs of the clients.


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Bachelor of Fine Arts (BFA)
2013 - 2017
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Bachelor of Arts (BA)
2010 - 2012