Assisted in the development and launch of integrated, multi-channel print, digital, and direct marketing campaigns and sales programs that supported and localized the brand's global efforts. Developed a new media kit to provide consistent adherence to guidelines, layout and content creation that enhanced overall brand appearance. Supported sales & marketing teams in planning, developing, executing and reporting of on-going creative campaigns and finance programs. Identified brand engagement opportunities and collaborated with cross-functional teams to create data-driven touch-points for dealerships, leading to a boost in brand loyalty. Managed, and coordinated costing, billing & delivery of advertising and sales materials with external vendors to support direct and print marketing initiatives.

Initiated & piloted the set up of a new department and aided in the launch of a new business unit, providing communication and creative support. Managed digital platforms and brand partnerships to foster and maintain positive relationships for future work opportunities. Worked with clients to and creative team members to translate marketing objectives into actionable creative campaigns that resonated with the target audience.

Improved organic search traffic to the corporate website by independently creating an SEO strategy and developing web content along with managing social media platforms. Enhanced department productivity by demonstrating adaptability in a start-up environment, and creating efficiencies through introducing marketing automation softwares in the workflow.