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李佩璇
Public Affair Executive
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李佩璇

Public Affair Executive
Communications Professional Communications and Online Marketing professional with 10+ years of experience, specializing in Corporate Branding, Content Marketing for the Internet company. I can process various tasks at once. Passionate about connecting with people and creating values. Ability to thrive in a collaborative, dynamic, and fast-paced work environment. My greatest strength is International experience in multinational corporations, knowledge of E-commerce business and Human resources, and High work efficiency and quality.
1111 Job Bank
CHINESE CULTURE UNIVERSITY
Taiwan

Professional Background

  • Current status
    Employed
  • Profession
    PR Specialist
    Marketing Director
    Content Creator
  • Fields
    Recruitment
    Ecommerce
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    PowerPoint
    Excel
    Word
  • Languages
    English
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Brand Manager
  • Desired work locations
    Taiwan
  • Freelance
    Part-time freelancer

Work Experience

Public Affair Executive

Jul 2017 - Present
❖Leveraged electronic media pitches and held events to maximize media exposure for the Brand.Deeply cultivated 7 radio media, including Central Radio, China Radio, Police Radio, UFO Radio, Hansheng Radio, IC Voice, and Gudu Radio ❖In-House PR to deal with service/promotion related media inquiries. ❖Wrote articles on workplace topics to attract job seekers to deliver their resumes.

Consumer & Event Team PR Leader

Jul 2014 - Oct 2015
1 yr 4 mos
❖The Super Sale Project used TV pitch and Feature Story to drive website organic traffic increase, boosted over 10K orders and achieved GMS +451%.

Consumer PR

Jan 2013 - Jul 2014
1 yr 7 mos
❖The First Super Sale campaign attracted 30 reporters and gained 41 Media coverage ❖The planned Japan Gourmet campaign exceeded sales KPI and generated 6.8 million media values. Won the Golden Award for Best Initiatives in January 2014.

Marketing Specialist

Jun 2009 - Dec 2012
3 yrs 7 mos
❖Achieved 2 million members in only 2 years. ❖Initiated an integrated campaign to assist the Gourmet store merchants to improve their sales performance. ❖Optimized Media Advertising performance and controlled the cost ROI >10.

Education

Bachelor’s Degree
Advertising
2004 - 2008