Avatar of 蔡承恩.
蔡承恩
Business Analyst at Cathay United Bank
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蔡承恩

Business Analyst at Cathay United Bank
A logical thinker with hands-on problem solving skills and business thoughts. Currently work as a business analyst in banking industry, mainly focusing on data visualization and insight generation.
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Cathay Financial Holdings, DDT
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National Taiwan University
Taipei, Taiwan

Professional Background

  • Current status
    Employed
    Not open to opportunities
  • Profession
    Data Analyst
  • Fields
    Banking
  • Work experience
    1-2 years (1-2 years relevant)
  • Management
    None
  • Skills
    Python
    Power BI
    SQL
    PowerPoint
  • Languages
    English
    Professional
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Data Analyst, Product Manager, Business Analyst
  • Desired work locations
    Taipei City, Taiwan
  • Freelance
    Non-freelancer

Work Experience

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Marketing Business Analyst

Mar 2024 - Present
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Data Analyst

Sep 2022 - Feb 2024
1 yr 6 mos
1. 參與網行銀會員獲客專案,每週監控新申辦和流失狀況,透過cohort analysis分析活躍用戶行為,並提供提升黏著度、防止流失的可行建議。 2. 參與ATM信貸行銷專案,與PM合作透過建置預測模型挖掘潛在客戶,模型回應率為自然回應率的4倍。後續透過活動測試新增回應率相關變數持續優化模型表現。 3. 擔任部門內部Power BI推廣者,透過建置跨產品行銷報表,展示視覺化工具的應用場景。 4. 用SQL和Power BI建置並維護每日更新的行銷和客戶滿意度報表 5. 維護並監控3支高潛力行銷模型,並每月提供行銷名單
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Business Analyst

AstraZeneca
Internship
Jul 2021 - Jun 2022
1 yr 0 mos
Taiwan
1. 分析CRM資料,運用迴歸模型找出能夠有效增加醫生打開email的重要因子,提升醫生開信率20%,並視覺化呈現,最後成功被納入未來數位平台的功能頁面。 2. 使用Power BI製作視覺化報表,將銷售資料和業績達成率視覺化並計算KPI,以利追蹤、觀察市場動向和管理,並且取代過去使用Excel製作難以有效自動化的問題;針對不同層級的主管和業務代表設定不同權限,不需要個別製作報表,一個月減少兩天的工作量。 3. 使用Power Apps開發公司內廠商合作紀錄平台,透過介面設計和歷史資料導入,有效縮短2週的搜尋流程。
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Research Assistant

Apr 2020 - Jul 2021
1 yr 4 mos
Taiwan
1. 與綠能公司合作專案,整理各縣市家戶經濟狀況以及老舊燈泡汰換節能數據。製作簡單敘述性統計圖表,擷取重要資訊向教授和合作公司報告資料概況,得到不錯的反饋,也幫助到教授後續研究設計的發想。 2. 針對疫情期間部分國家確診、死亡數據異常,整理數據並使用Benford Law針對各國和美國共和、民主黨州做統計檢定。

Education

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Master’s Degree
Economics
2020 - 2022
Description
- 論文題目: Three Point Shot Causal Effect on Shooting Foul - 相關課程: 計量經濟, 賽局理論
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Bachelor’s Degree
Information management
2015 - 2020

Licenses & Certifications

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Hahow 好學校
Credential ID: 6277757ff91c7800074d7d16
Issued May 2022
No Expiration Date