Job search preferences
Sr. Product Marketing Manager
April 2021 - December 20219 mos● Managed products, policies, procedures, and pricing while defining overall product strategy. ● Developed integrated marketing communications plans for quarterly product launches. ● Supported sales channel to achieve 105% of revenue goals (in estimated) for FY2021 with collateral and lead generation campaigns ● Established a highly efficient relationship between the acquisition and marketing teams and departments. ● Improved sales performance of key product lines by 10% through development and implementation of product road maps, targeted new market introductions, vertical segmentation, and sales training ● Managed P&L for up to $30M in gross revenue. ● Managed the product management and marketing process for three new product lines that resulted in a 25% revenue increase
Business Manager – APAC
March 2017 - March 20214 yrs1 mo● Managed inventory and ordered monthly merchandise to ensure appropriate stock levels ● Created and analyzed statistical data to enhance processes, reduce process lead time, and meet deadlines. ● Aided business development efforts, developed processes, and played a key role in driving revenue growth. ● Created comprehensive business plan outlining business growth strategy, including internal and external marketing strategies to maintain majority market share ● Initiated sales metrics and financial performance analytical methods via product category ● Directed business towards an understanding of its market through defining its identity. ● Led business to exceed sales of more than 130% in 2018. ● Initiated real-time training and core standards ● Established sales and service goals and objectives and ensured all communications plans were consistent with stated objectives and adhered to quality assurance standards
Channel Marketing Manager – Asia
September 2011 - February 20175 yrs6 mos● Managing the Asia regional pricing, balancing the max-margin and best competitive pricing. Responsible for Asia regional revenue target/sales goals. ● Developing, driving, and implementing channel marketing activity for selected groups of channel partners. Lead the sales team to achieve and exceed their sales target. ● To be the bridge between the marketing team, product management team, and sales team to provide on-time service and market need to each other. ●Lead the product management team to introduce the right offer by working closely with R&D and regional teams on market size, customers’ needs, monthly forecasts, and market review presentations, etc. ● Extend the product responsibly from DRAM/NAND to gaming peripheral since 2015
February 2010 - June 20111 yr5 mos● Create the marketing event to build up the branding image through newspaper channels, social media, and paper advertising. ● Research and analyze the market and location for each new retail store. ● Design and build each new retail store. ● Developing and executing the retail employee training.
July 2007 - February 20102 yrs8 mos● Growth the Company's focus accounts' revenues for more than 120% each year for three years. ● Increased the profit margin from 5-6% per year to an average of 10% each year. ● Created and maintained accounts and customers to focus on Company’s products ● Developed selling strategies toward regional accounts and customers ● Coordinate program management details (project direction, schedule, specifications, etc) with OEM and ODM's. ● Managing the Key accounts; Newegg.com for etailer. Malab, ASI, Synnex for the distributor, and Portwell for SI/OEM customers. ● Building up great customer relationships with each accounts' procurements.
January 2003 - December 20053 yrs0 mos● Generated sales revenue of average 250% increase; once held more than 50% of US branch total revenue in three consecutive months. ● Quoted prices, prepared proposals, and provide information regarding terms of sales and logistics. ● Managing the Key accounts including etailers and distributors in the North American market. ● Reach and exceed the sales target three years in the role. ● Building up customer relationships.
Build Your Professional Network
Click icon on the company page or under talent search engine to start the conversation.