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Avatar of Rainer Lu.
Rainer Lu
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Rainer Lu

Self-motivated, goal-oriented, and data-driven individual, having 3 years of experience in driving digital sales of financial products, enhancing customer experience, and optimizing internal platform and solutions 3-years-service in Digital Sales & Marketing, Citibank. Experiencing in acquisition strategy planning, tracking integration, data analysis, and project management.
Citibank Taiwan
淡江大學
Taipei, 台灣

Professional Background

  • Current status
    Unemployed
  • Profession
    Marketer
  • Fields
    Banking
  • Work experience
    2-4 years
  • Management
    I've had experience in managing 1-5 people
  • Skills
    word
    excel
    microsoft office
    english
    PowerPoint
    Data analysis
    Project Management
    Problem Solving
    Complaint Handling
    Complaint Management
    Vendor Management
    Vendor Relationships
    Sales & Marketing
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    ・
    Interested in working remotely
  • Desired positions
  • Desired work locations
    Taipei City, Taiwan
  • Freelance
    Non-freelancer

Work Experience

Digital Sales and Marketing Officer

Citibank Taiwan
Nov 2018 - Feb 2021
・
2 yrs 4 mos
Roles and Responsibilities: •Develop, manage and execute digital MGM(member get member) acquisition strategy and program, tracking performance, and cost analysis. •Construct and execute digital advertising acquisition program. •Enhance and optimize internal solutions and operational processes. •Streamline internet acquisition journey and deliver excellent customer experience. •Collaborate with sales channels, advertising marketing, data analysts, IT and region digital sales team to deliver the best performance. •Collaborate with customer services center to deliver the best customer experience Selected Achievements: •Digital acquisition reached record-high and QoQ grew over 30%. •Digital MGM acquisition make up over 70% TTL MGM accounts of APAC in 2020 with the lowest CPA. •Reduce 50% customer complaints during 2019~2020.

Digital sales and Marketing assistance

Citibank Taiwan
Apr 2018 - Nov 2018
・
8 mos
Roles and Responsibilities: •Assist in collecting and understanding the system requirements from related departments. •Assist in project managing and scheduling. •Draft BRD(business requirement document), communicate with the manufacturers and design UI/UX. •Credit card online application system’s relevant data analysis, including volume/rate, media performance, credit card preferences, and other activity schedules. •Credit card online application system-related customer complaint investigation and handling. Selected Achievements: •Optimized the cycle time required for each event to go live. Reduced 75% of TTL workdays. •Designed and implemented White-Label function which reduced 50% of system cost when each campaign launches

Education

淡江大學

Bachelor of Business Administration (BBA)
・
資訊管理
2013 - 2017
Activities and societies
Tamkang University Street Dance Club Position: Executive Director & General Manager Main duties: - Executive Director • Annual Achievement Exhibition call, Planning Achievement Exhibition related project, scheduling, progress handling, decision-making. • Supervise the effectiveness of various groups including work execution and consolidation. • Activity day’s chief in charge, config and dispatch the human resource and solve the crisis. -General Manager • In charge of the financial account, manage and archive the income and expenditure of the club. • Manage the community certification, editing of the annual membership and cadre roster, and assisting related members to complete school certification. Award： • 2016.9 New North FUN Street Future Wave Street Dance Competition Third place • 2016.8 The 12th MRT Street Dance Competition The fifth place • 2013.12 The Tenth National University of the North Campus Dance Exhibition Champion