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施凱恩
品牌經理
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施凱恩
品牌經理
電商領域擔任採購業務,專業領域為消費性3C產品。 三年經手數百家供應商輔導/銷售,對商業談判與異業合作皆熟悉。 曾任職遊戲業行銷專員對網路行銷、廣告投放、異業合作與線下活動企劃皆有經驗
yahoo購物中心
東吳大學
Taipei, 台灣
Professional Background
Current status
Employed
Profession
Business Development
Fields
Work experience
2-4 years (2-4 years relevant)
Management
Skills
Word
PowerPoint
Excel
Adobe Photoshop
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Not interested in working remotely
Desired positions
Desired work locations
Taipei, Taiwan
Freelance
Part-time freelancer
Work Experience
品牌經理
yahoo購物中心
Oct 2017
-
Mar 2020
・
2 yrs 6 mos
負責B2C商品銷售/ 市場調查 / 供應商關係維護 / 賣場管理 / 商品開發 / ERP系統操作等,操作過筆電、軟體、電腦週邊及辦公用品四條品類線具體成果如下: 1.辦公室用品季達成yoy成長20%: 多策略導入,成功增加訂單量同步提高ASP 2.HP筆電業績yoy由負轉正: 談定品牌週活動,扭轉流量弱勢,強化銷售能量。 3.電腦週邊首季超達成113% 連續4季高標達成: 詳細分析廠商性質並分類,依照此架構給予合適的曝光與計畫,善用公司資源進一步穩固基礎,逐步擴大業績量體。
行銷專員
易來數位娛樂
Sep 2016
-
Jul 2017
・
11 mos
針對代理遊戲做全方位上市規劃與執行,在任期間負責兩款行銷預算約1200萬的手遊【義氣3D】與【龍之谷-神聖天堂】兩者所有渠道下載數皆超過30萬 。 特殊成就: 1.電影式TV廣告: 耗資百萬預算從腳本、比稿招商拍攝到最終電視廣告採購皆獨自完成。 2.光泉合作/韓國藝人代言: 與光泉合作果茶物語系列買就送遊戲龍之谷禮包 與韓國經紀公司接洽特邀韓國藝人潘素英代言,並透過社群協商當年遊戲冠軍一同拍攝廣告。
Education
東吳大學
Bachelor’s Degree
・
政治學
2011 - 2015
Activities and societies
外交社 教學長: 舉辦百人課堂演講