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林建中 (Ricky)
Deputy Account Director (Ecommerce)
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林建中 (Ricky)

Deputy Account Director (Ecommerce)
Performance marketing manager with 7 years of experience driving online revenue growth, digital advertisement placement, and building e-commerce team.
BVG鋭齊科技有限公司
Taiwan Club Board
Taipei, Taiwan

Professional Background

  • Current status
    Employed
  • Profession
    Customer Success Manager
    Marketing Director
    Growth Hacker
  • Fields
    Advertising
    Digital
    Marketing / Communications
  • Work experience
    6-10 years (4-6 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Social Channels
    Event Planning
    Google Analytics
    Google AdWords
    business development
    sales representatives
    Presentation Skills
    Strategy Planning
    Digital Marketing
    Account Management
    PowerPoint
    Presentation & communication skills
    Teamwork
    LinkedIn Ads
    line@
    Marketing Communications
  • Languages
    English
    Fluent
    Chinese
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Digital Marketing Manager
  • Desired work locations
    Taipei, Taiwan
    Singapore
    Malaysia
    Hong Kong
    Shanghai, China
    Beijing, China
  • Freelance
    Part-time freelancer

Work Experience

Deputy Account Director (Ecommerce)

Apr 2020 - Present
1. Owned the raised-capital project through ads purchase and cooperating with an external agency to conduct social media campaign and product development plan result in revenue of NTD $30m in 3 months. 2. Developed paid digital marketing campaigns across Adwords, Instagram, and Facebook with a monthly budget of NTD $200,000 resulting in about NTD $1,000,000 in monthly revenue in 2021. 3. Launched SEO/SEM campaign for high volume and long-tail keywords the generated 1,000 unique visitors and 100 customers monthly. 4. Administered all marketing operations and CRM campaigns that eventually generated 150% increase in web traffic from 50k to 75k in 3 months

Senior Customer Success Specialist

Feb 2019 - Apr 2020
1 yr 3 mos
1. Managed a 50-account territory with a special focus on 10 high-value enterprise accounts, accounting for over NTD$20M in revenue monthly 2. Built the organizational network by actively reaching target technical partners under strategic planning to lead the multi-projects of product development increasing the brand awareness of Cyberbiz and the numbers of new products of 3. 3. Launched 10 e-commerce webinars for key accounts to deep understand products line and marketing strategy, resulting in 90% positive satisfaction (out of 1,000+ samples) 4. Led OMO project to develop an e-commerce growth plan for a site of toys through site analytics and integrated marketing plan, increasing conversion by 120% and generating traffics by 48% in 3 months. 5. Explained complicated software features to senior-level clients through effective product demos conducted in-person, over the phone, and via Skype, improving the onboard rate by 30%.

Marketing Manager

Sep 2015 - Oct 2018
3 yrs 2 mos
1. Established and executed all marketing activities with a monthly budget of NTD$100,000, including on-site event, content creation, ads placement, email marketing, and SEO/SEM, driving the traffics from 10K to 30k under flat marketing spend and revenue of $1M in a year. 2. Maintained the current supplier relations and collected innovative insights monthly to help the team drive the potential products, releasing the new products of 5 in a year. 3. Conducted a cross-border e-commerce strategy and implemented a go-to-market plan in new countries, increasing 8 channels among 3 countries and revenue of $1M in the first year.

Marketing Chair

Jan 2015 - May 2015
5 mos
Social Media Specialists : Collaborated with internal and external teams to implement social media tactics and engage with students of Thunderbird school Analyzed, reviewed, and reported on effectiveness of social media tactics and campaigns in an effort to maximize results resulting in an increase of Instagram account awareness by 300% Event Planning : Supported the creation and development of relevant and engaging events with cross functional team to leverage the culture of organization increased the attendance rate by 20% Marketing Coordinator : Assisted in day to day audience engagement and conflict resolution on behalf of organization and leverage audience insights by publishing the latest contents on social channels.

Marketing Research Intern

Jun 2014 - Aug 2014
3 mos
Market Research : Evaluated social media product feedback trends through a sampling survey and interviewed key customer groups presented key customer insights to management team Product Development : Developed new market opportunities through collaboration with the product department and analyzed the unique selling points through primary market research, which led to the development of three new products within the Flyon product line Marketing Strategic Planning : Researched, analyzed, and executed long-term and short-term strategic online content marketing and social media campaigns providing customers with cosmetic tips, trends, and other information resulting in an increase of Flyon brand awareness by 5%

Education

Marketing Chair
-
MBA in Global Management
- 2015
B.A. International Business
- 2011