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Performance marketing manager with 7 years of experience driving online revenue growth, digital advertisement placement, and building e-commerce team.

Taiwan Club Board

Thunderbird School of Global Management

Chung Yuan Christian University

Deputy Account Director (Ecommerce)

林建中 (Ricky）

BVG鋭齊科技有限公司

1. Owned the raised-capital project through ads purchase and cooperating with an external agency to conduct social media campaign and product development plan result in revenue of NTD $30m in 3 months. 
2. Developed paid digital marketing campaigns across Adwords, Instagram, and Facebook with a monthly budget of NTD $200,000 resulting in about NTD $1,000,000 in monthly revenue in 2021. 
3. Launched SEO/SEM campaign for high volume and long-tail keywords the generated 1,000 unique visitors and 100 customers monthly. 
4. Administered all marketing operations and CRM campaigns that eventually generated 150% increase in web traffic from 50k to 75k in 3 months

1. Managed a 50-account territory with a special focus on 10 high-value enterprise accounts, accounting for over NTD$20M in revenue monthly
2. Built the organizational network by actively reaching target technical partners under strategic planning to lead the multi-projects of product development increasing the brand awareness of Cyberbiz and the numbers of new products of 3.
3. Launched 10 e-commerce webinars for key accounts to deep understand products line and marketing strategy, resulting in 90% positive satisfaction (out of 1,000+ samples) 
4. Led OMO project to develop an e-commerce growth plan for a site of toys through site analytics and integrated marketing plan, increasing conversion by 120% and generating traffics by 48% in 3 months.
5. Explained complicated software features to senior-level clients through effective product demos conducted in-person, over the phone, and via Skype, improving the onboard rate by 30%.

Cyberbiz 順立智慧股份有限公司

Senior Customer Success Specialist

1. Established and executed all marketing activities with a monthly budget of NTD$100,000, including on-site event, content creation, ads placement, email marketing, and SEO/SEM, driving the traffics from 10K to 30k under flat marketing spend and revenue of $1M in a year.
2. Maintained the current supplier relations and collected innovative insights monthly to help the team drive the potential products, releasing the new products of 5 in a year.
3. Conducted a cross-border e-commerce strategy and implemented a go-to-market plan in new countries, increasing 8 channels among 3 countries and revenue of $1M in the first year.

Dayla cosmetics

Marketing Manager

Social Media Specialists : Collaborated with internal and external teams to implement social media 
 	 tactics and engage with students of Thunderbird school Analyzed, reviewed, and reported on 
 	 effectiveness of social media tactics and campaigns in an effort to maximize results resulting in an 
 	 increase of Instagram account awareness by 300% 
 	 Event Planning : Supported the creation and development of relevant and engaging events with cross 
 	 functional team to leverage the culture of organization increased the attendance rate by 20% 
 	 Marketing Coordinator : Assisted in day to day audience engagement and conflict resolution on behalf 
 	 of organization and leverage audience insights by publishing the latest contents on social channels.

Thunderbird student government

Marketing Chair

Market Research : Evaluated social media product feedback trends through a sampling survey and 
 	 interviewed key customer groups presented key customer insights to management team 
 Product Development : Developed new market opportunities through collaboration with the product 
 	 department and analyzed the unique selling points through primary market research, which led to the 
 	 development of three new products within the Flyon product line 
 Marketing Strategic Planning : Researched, analyzed, and executed long-term and short-term strategic 
 	 online content marketing and social media campaigns providing customers with cosmetic tips, trends, 
 	 and other information resulting in an increase of Flyon brand awareness by 5%

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