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Salsabila Dectylana Fajari

Product Manager
Bachelor with an BEc degree from IPB University and 3+ years of experience in product vision, strategy, roadmap, and end-toend product management using Waterfall and Agile framework. Experienced in building innovative and engaging digital solutions in e-commerce and entertainment field. Advanced Skills: Leadership, Product Strategy, Design & Development, Research, Partner integration, Web & Mobile Product Management, Storytelling, Agile, Design Thinking, Usability Testing, Prototyping, Metrics-driven Iterative Development, and Cross-functional Team Management.
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RCTI+
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Binar Academy
Jakarta Barat, West Jakarta City, Jakarta, Indonesia

Professional Background

  • Current status
    Employed
  • Profession
    Product Manager
    Project / Product Management
  • Fields
    Television & Film Production
    Ecommerce
  • Work experience
    2-4 years (1-2 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    JIRA Project Management
    Figma
  • Languages
    Indonesian
    Native or Bilingual
    English
    Professional
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Product/Project Manager
  • Desired work locations
    Jakarta, Indonesia
  • Freelance
    Part-time freelancer

Work Experience

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Product Manager

RCTI+
Full-time
Oct 2022 - Present
Jakarta, Indonesia
- Led the development and launch of a new video streaming platform that increased user engagement by 30% and generated $1M in revenue in its first year. - Acted as a specialist for the product, working closely with cross-functional teams on UI/UX features and implementation, managing the Product backlog and prioritizing it based on changing requirements. - Streamlined the development process and improved quality control by creating standard operating procedures (SOPs) for products and providing training to related teams.
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Product Specialist

Jan 2022 - Oct 2022
10 mos
Jakarta, Indonesia
- Developed and maintained QC dashboards, generating reports, catalogs, and insights that improved business intelligence efficiency and increased user engagement and revenue by 20% - Analyzed features on Shopee Video and enhanced the user experience of the analyst portal, resulting in an 11% increase in the KPI quality control agent. - Clustered Shopee Video content based on product, category, language, and quality, resulting in a 50% increase in user satisfaction for video references provided.

Project Manager

Bicara Project
Contract
Jun 2021 - Dec 2021
7 mos
Bogor Regency, West Java, Indonesia
- Increased client engagement and revenue by an average of 20% through monthly meetings, planned online promotional activities, and social media briefings. - Led a team of graphic designers, editors, copywriters, and marketers to produce over 150 content creations, including editorial plans, designs, and copywriting, for all social media accounts managed by Bicara Project. - Managed 30+ webinars and online classes, collaborated with over 100 KOLs, and oversaw trade promotion, visibility, online and offline activation, resulting in a 58% increase in brand awareness.

Product Manager

Etanee.id
Full-time
Jun 2020 - Jun 2021
1 yr 1 mo
Bogor Regency, West Java, Indonesia
- Built and maintained relationships with stakeholders and partners, and conducted competitor analysis to provide innovative ideas for product development. - Facilitated sprint planning and coordinated with developers and UI/UX designers to ensure product features were delivered according to specification. - Collaborated with cross-functional teams to prioritize and execute product enhancements to improve user experience. - Implemented a growth strategy using the AARRR framework, which led to a 20% increase in engagement within three months. - Led 30+ Go-To-Market strategy campaigns that resulted in an average increase of 15% in B2C and B2B consumer retention.

Education

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Other
Product Management
2022 - 2022
Description
Building Product Requirement Document and led small team member to develop product of Binar Academy Mobile Apps in term of Job Connect features. Link to Portfolio: https://drive.google.com/file/d/1wkp5QNiJN8_u153KUU2JqoWWtt_6Phqm/view
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Bachelor of Business Administration (BBA)
Agribusiness
2017 - 2021
3.5/4 GPA
Description
Took minor courses from the Department of Communication (Fundamentals of Communication, Mass Communication, Broadcast Media, Communication Business, Group Dynamics and Communication)