Skip West, who eventually resided in Arkansas, was born in Greenville, South Carolina. He was a student at Monticello High. After graduating from high school, he pursued a modest business venture while working odd jobs and studying accounting at the University of Central Arkansas. Skip established West Financial Group in 2003. Skip has always been dedicated to providing outstanding customer service. A motto that his father gave him has fueled his achievement all of his life. "Always, no matter what, do more for others than they do for you," is the philosophy. He embodies this maxim at West Financial by being empathetic and providing one-on-one assistance to clients. He is aware of the emotional strain of arranging for your estate after you pass away, for instance, as this is a period when individuals are frequently at their most fragile. He prepares his customers to go through that difficult emotional period.