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I am a Marketer with cross-channel experience with a track record of scaling growth projects.

Inspired to solve challenges across the conversion funnel through product innovations and process standardization. Experienced in conceptualizing and managing campaigns across different marketing channels and geographies.

Specializations: Growth Marketing, Marketing Analytics, Customer Journey Mapping, Customer Retention, Product Management.

Dyal Singh College, Delhi University

Social Media Manager @ Critical X esports 

Smarak Poricha

Critical X esports 

Social Media Manager

- leading the social media and digital marketing team for Critical X
- Grew youtube channel from 21k to 80k subscriber count
- Designed and set up a workflow, user journey, and discount schematics of www.crx.gg - eCommerce website.
- Identified event triggers and set up email marketing campaigns for maximum optimization of the conversion funnel.
- Set up Google Adwords and AdSense account for the Critical X and initiated paid promotion in the company.
- Strategized and executed a women's day campaign for client-game. tv, with over 1.5 million impressions over social media platforms and over 12 million impressions across digital publications. ( successfully converted game.tv as a long-term client. )

- End to End management of US CRM channels.
- Planning and curating Email and Push notification channels for promotional and trigger-based communication.
- Effectively participated in cross-team strategizing efforts to achieve optimal goals for Cross-platform Marketing campaigns like Halloween, Black Friday, and Thanksgiving.

OYO Hotels and Homes, USA

CRM And Marketing Executive

- Worked with paid marketing, affiliate marketing, referral marketing & Influencer marketing teams to drive traffic and revenue
 - Worked with the product team to develop new features on the website (eg opt-in flow, onsite messaging, onsite nudges, referral, and deal presentation)
 - Worked with design agencies like Animal and Design Box on production and curation of all creatives/banners that are live on the website


OYO Vacation Homes- Belvilla & Dancenter

CRM Executive

- Selected for Nepal CRM team based on performance
 - End to end management of OYO Nepal CRM campaigns during which Bookings increased by 20%, realized bookings increased by 25% and DAU increased by 50%
 - Planning and curating push notification campaigns leading to 74% increase in CTR and 50% increase in traffic


OYO Hotels and Home, Nepal

- Improved App Homepage conversion by 20% by implementing new designs and content, finalized after rigorous A/B testing and competition analysis
 - Involved in 360° marketing campaigns like Year End Sale and Winter Break Sale, achieving 50% increase in DAU and conversion


OYO Hotels and Home, India

- Involved in end to end management of OYO HOME CRM campaigns contributing to 50L /month revenue.
 -  Increased CTR and open rate of push notifications and mailers by 2X.
 - Increased the active user base by 2x through consistent experiments with segments & campaigns.


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