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Social Media Manager
January 2021 - Present1 yr5 mos- leading the social media and digital marketing team for Critical X - Grew youtube channel from 21k to 80k subscriber count - Designed and set up a workflow, user journey, and discount schematics of www.crx.gg - eCommerce website. - Identified event triggers and set up email marketing campaigns for maximum optimization of the conversion funnel. - Set up Google Adwords and AdSense account for the Critical X and initiated paid promotion in the company. - Strategized and executed a women's day campaign for client-game. tv, with over 1.5 million impressions over social media platforms and over 12 million impressions across digital publications. ( successfully converted game.tv as a long-term client. )
CRM And Marketing Executive
July 2020 - January 20217 mos- End to End management of US CRM channels. - Planning and curating Email and Push notification channels for promotional and trigger-based communication. - Effectively participated in cross-team strategizing efforts to achieve optimal goals for Cross-platform Marketing campaigns like Halloween, Black Friday, and Thanksgiving.
February 2020 - July 20206 mos- Worked with paid marketing, affiliate marketing, referral marketing & Influencer marketing teams to drive traffic and revenue - Worked with the product team to develop new features on the website (eg opt-in flow, onsite messaging, onsite nudges, referral, and deal presentation) - Worked with design agencies like Animal and Design Box on production and curation of all creatives/banners that are live on the website
October 2019 - February 20205 mos- Selected for Nepal CRM team based on performance - End to end management of OYO Nepal CRM campaigns during which Bookings increased by 20%, realized bookings increased by 25% and DAU increased by 50% - Planning and curating push notification campaigns leading to 74% increase in CTR and 50% increase in traffic
September 2019 - December 20194 mos- Improved App Homepage conversion by 20% by implementing new designs and content, finalized after rigorous A/B testing and competition analysis - Involved in 360° marketing campaigns like Year End Sale and Winter Break Sale, achieving 50% increase in DAU and conversion
July 2019 - September 20193 mos- Involved in end to end management of OYO HOME CRM campaigns contributing to 50L /month revenue. - Increased CTR and open rate of push notifications and mailers by 2X. - Increased the active user base by 2x through consistent experiments with segments & campaigns.
Bachelor of Science (BS)・BSc Zoology
2016 - 2019
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