Avatar of Steffie Mayrelin.
CakeResume Premium Badge
Steffie Mayrelin
Marketing Specialist at CakeResume
ProfileResume
Posts
67Connections
Print
Avatar of the user.

Steffie Mayrelin

CakeResume Premium Badge
Marketing Specialist at CakeResume
Driving CakeResume's growth and expansion to Indonesia via Digital Marketing.
Logo of the organization.
CakeResume
Logo of the organization.
Chung Yuan Christian University
Jakarta, Indonesia

Professional Background

  • Current status
    Employed
    Open to opportunities
  • Profession
    Digital Marketer
  • Fields
    Human Resources
  • Work experience
    1-2 years (2-4 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    SEO
    Content Marketing
    Copywriting
    Project Management
    Social Media Marketing
  • Languages
    Chinese
    Fluent
    Indonesian
    Native or Bilingual
    English
    Native or Bilingual
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Digital Marketing
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

Logo of the organization.

Content Marketing Specialist

CakeResume
Full-time
Jul 2021 - Present
Taiwan
- Built dashboards, tracked, and analyzed website performance and implement strategic improvements to increase traffic and user engagement. - Led content marketing strategies for CakeResume’s blog by managing high-achieving interns and 10+ freelance writers for daily execution of tasks. - Launched email marketing campaigns, driving conversions throughout the customer lifecycle. - Executed GTM strategy for expansion to the Indonesian market, successfully drove and managed 3 successful large-scale event campaigns in one year. - Worked with cross-functional teams to identify high-impact business goals, product optimization and marketing campaigns to boost growth.
Logo of the organization.

Student Ambassador

Apr 2020 - Jun 2022
2 yrs 3 mos
- Master of Ceremony, CYCU x Delegation from Czech Economic and Cultural Office (Cooperation with Czechia in Science and Research 2021) - Master of Ceremony, MOU CYCU x University of Hargeisa - Reception of Guests, CYCU Global Partner University Expo and Forum - Conduct campus tours and support high school recruitment events

Education

Logo of the organization.
Bachelor of Business Administration (BBA)
Business Administration
2018 - 2022
3.9/4 GPA
Activities and societies
Organizations - Executive Secretary 109 International Student Association - Head of General Affairs Division 108 International Student Association - Treasurer Indonesian Student Association 2019-2020 Awards - 中原大學全人榮譽獎 Holistic Honorary Award 2019-2020 - 書卷獎 Presidential Award 2018-2021 - CYCU International Student Scholarship 2018-2021