Key Achievements: - Increased website traffic by 30% through a data-driven multi-channel marketing strategy that included paid advertising (Facebook Ads, Google Ads, Tiktok Ads, etc.), SEO, and social media engagement. - Reduced cost-per-acquisition (CAC) by 40% by optimizing paid advertising campaigns through A/B testing and budget allocation based on performance. Responsibilities: - Led the planning and execution of the company's digital acquisition strategy, encompassing paid advertising, SEO, email marketing, and social media marketing. - Managed and optimized paid advertising campaigns across various platforms (Facebook Ads, Google Ads, Tiktok Ads etc.) utilizing A/B testing and data analysis to maximize ROI and cost-efficiency. Overseen and analyzed the performance of digital marketing channels to optimize customer acquisition cost (CAC) and ROI. - Conducted in-depth keyword research and market analysis to identify emerging trends and implement growth-oriented marketing strategies. - Owned and managed SEO initiatives to improve website ranking on search engines, driving organic traffic. - Utilized web analytics tools (Google Analytics) to monitor, report, and analyze website and advertising campaign performance on a daily and weekly basis. - Generated data-driven recommendations based on consumer insights and market trends. - Participated in cross-functional initiatives to improve user flow, collaborating with Product and Engineering teams to ensure a seamless user experience that aligns with marketing goals. - Fostered strong relationships with internal teams (Product, IT, Marketing, Finance, HR, CS) to ensure campaign alignment, secure support, and achieve overall business goals.

Key Achievements: - Successfully managed and optimized paid media campaigns (search, social) for two major clients: Ajinomoto and Ariston. - Increased brand awareness for Client Ajinomoto through strategic branding campaigns: “30 Năm Vị Ngon Ký Ức”. - Optimized paid search campaigns and display campaigns for Client Ariston resulting in a 15% decrease in cost-per-acquisition. Responsibilities: - Developed and executed data-driven paid media strategies across various digital channels to achieve client objectives. - Managed campaign budgets, monitored performance metrics, and conducted ongoing optimization. - Collaborated with cross-functional teams (creatives, account managers) to ensure campaign effectiveness. - Stayed up-to-date on the latest digital marketing trends and technologies to implement best practices.

Responsibilities: - Managed digital marketing channels for four leading job listing websites: Timviecnhanh.com, Vieclam24h.vn, Mywork.com.vn, and Viectotnhat.com. - Developed and executed targeted advertising campaigns across platforms like Google Ads, Facebook Ads, and CocCoc Ads - Utilized data analysis to continuously refine targeting, bidding strategies, and ad creatives to achieve the best possible CPA. - Analyzed website performance using web analytics tools (Google Analytics) and generated comprehensive reports (Googel Data Studio). - Contributed to SEO strategies by optimizing website content for relevant keywords. - Created and managed digital marketing plans, including budget allocation and KPI development. - Established and maintained partnerships with key advertising partners (Google, Facebook, CocCoc).

Responsibilities: - Monitored online brand reputation and responded to mentions as appropriate. - Identified emerging social media trends and opportunities for brand engagement. - Optimized digital ad campaigns (Facebook Ads, Google Ads) for improved performance and ROI. - Provided translation support as needed, enhancing communication across diverse audiences.