- Host the Design Sprint project with a cross-function team twice (both physical and remote) and verified the result through the A/B Test, which improves:
Landing page sign-up conversion rate by 75%
Community page user engagement by 50%
- Built website community features from scratch through the stakeholder interview and focus group, and competitor analysis; set the product goal, strategy, and roadmap, working closely with designers, engineers, and QA team; reached the target MAU of around 15,000 (Mar 2022).
- Initiated and contributed to an internal rebranding and Design System project, cutting the design lead times by 30%, and also won the 2021 Red Dot Design visual communication Award.
- Collaborated with the algorithm team to build the content and teammate pairing algorithm; gain pattern (I740637) in Taiwan.
- Redesigned gamer’s statistic feature user experience by conducting usability test; increased visitor session traffic by 50%.