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Teresa Lee
Performance Marketing at CakeResume
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Teresa Lee

Performance Marketing at CakeResume
Hi I'm Teresa, a seasoned Performance Marketing Specialist at CakeResume. I specialize in crafting and executing advertising campaigns, formulating strategic market plans, and driving growth initiatives. My role revolves around data-driven decision-making, optimizing campaigns, and capitalizing on emerging opportunities.
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CakeResume 台灣
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National Taipei University of Business
台灣台北

Professional Background

  • Current status
    Employed
    Not open to opportunities
  • Profession
    Digital Marketer
    Marketing Strategy Planner
    Performance Marketing Manager
  • Fields
    SaaS / Cloud Services
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    None
  • Skills
    Excel
    Illustrator
    PowerPoint
    Word
    Photoshop
    Google Drive
    Communication
    Premiere Pro
    Marketing
    Marketing Strategy
    Facebook Ads
    Google Ads
    Online Marketing
  • Languages
    English
    Intermediate
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Digital Marketing
  • Desired work locations
    Taipei City, Taiwan
  • Freelance
    Full-time freelancer

Work Experience

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Performance Marketing Specialist

Aug 2023 - Present
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Marketing Specialist

May 2022 - Jul 2023
1 yr 3 mos
- Analyze and optimize overall digital performance - Plan and lead digital marketing campaign - Market analysis; build and deliver reports and dashboards - Seek out and maintain partnerships to generate opportunities and increase exposure - Cross-functional communication and presentation skills - FB Ads / Google Ads optimization - Event management skills - Google Analysis skills
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Content Marketer

Aug 2019 - May 2022
2 yrs 10 mos
- FB Ads / Google Ads Skills - Ad optimization -Landing page building (Wordpress design) - Social media and online community management. - Content creation for social media, both videos, texts, and photos - Campaign planning, holding, tracking - Film production management ability ( Adobe Premiere Pro ) - Coordinating sales, AM, design, and product team for marketing campaigns - Dashboard building and ROI Tracking - Marketing partnership development - Content SEO skills - Event management skills - Google Analysis skills
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Onboarding intern

Feb 2019 - Aug 2019
7 mos
Taipei City, Taiwan
-Customer service -Onboarding skills -Communication skills

Education

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國際商務學系
2015 - 2019