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Trade Commercial Marketing
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Trade Commercial Marketing
I'm Thao, Le - Marketing Specialist with five years experienced as a craftsperson with a demonstrated history of working in the wine and spirits industry. I’m specialist in handling and managing day to day team operation with considerable experience to read trends for market data analysis. I have vision to expand my knowledge wider to all fields and aspects related to marketing (included digital marketing, e-commerce, affiliate, etc.) to be a successful leader for mutual distribution to the firm.
Diageo Vietnam Ltd.
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Western Sydney University

Professional Background

  • Current status
  • Profession
    Trade administration
    Marketing Strategy Planner
    Market Researcher
  • Fields
    Event Management
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Microsoft Office
    MS Suite
    3PL Management
    Marketing Strategy
    Data Analysis
    Audit Reports
  • Languages
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Interested in working remotely
  • Desired positions
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

Trade Marketing Executive

Jan 2021 - Apr 2023
2 yrs 4 mos
Leading trade marketing campaign for KTV-clubs-restaurants with BP, BA activities (150 guests/ events, 60 events/ year) Branding POSM at contracted outlets (OLs) with 365 visibility and display according to the must list agreement, at 180 key OLs AOP budget allocation for F21, F22, F23, F24 to growth 25% significantly based on trend, market needs and business capacity Manage budget (top up, accrual, transfer, amended budget) by 4million GBP Analyze 5 main rivals' performance, follow consumers trend helped to increase 33% GSV in the 'New Normal' after the COVID pandemic, 30% market shares from On trade consumers Evaluate PnL based on financial perspective Project performance review weekly, Business performance report monthly, Measurement & evaluation report quarterly Educate & engage consumers about brand identity, brand images & awareness, tasting 3rd party management, leverage resources and optimize budget when negotiate with vendor to maximize the operation cost effectively, saving from 5% to 13% per quotation.

Assistant Sales & Marketing Manager

Jan 2018 - Nov 2020
2 yrs 11 mos
Monthly revenue sales report Sales forecast, investment & target tracking up to 16K USD. Report FY actual achievement vs. target KPI and accurately estimated GSV growth 12% in 2018-2019 (TOT takes 60% on total sales value in Tet season). Apply retail audit for planning distribution strategy by growing the products shares up to 8% per period, control actual revenue & brand performance Report the counterfeit stock with 9 codes & images per week to the brand principles. Brand health check by applying survey to 150 guests at each events & activations. Reconciliation OL performance and raise PO for payment request.


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Master of Business Administration (MBA)
Business Administration
2018 - 2024
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Bachelor of Business Administration (BBA)
2016 - 2018

Licenses & Certifications

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