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Tiffany Huang
Retention Growth Executive @ Tatler Asia Group
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Tiffany Huang

Retention Growth Executive @ Tatler Asia Group
An enthusiastic and aspiring storyteller grew up with an intense love for multimedia. I have 3+ years of experience including conducting digital media plans for a local Madison restaurant, Buffalo Wild Wings and Taliesin, interning as a marketing, PR, and newsletter intern for NextShark and other companies. My areas of profession include journalism, reporting, executing campaign plans, public relations, and social media/digital marketing. I strive to use tools to promote campaigns and brands and bring companies with a mission and vision to the digital world, in return for higher recognition and exposure and to achieve their business goals.
Tatler Asia Group
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University of Wisconsin-Madison
Taipei, Taiwan

Professional Background

  • Current status
    Employed
  • Profession
    Content Marketer
    Performance Marketing Manager
    Brand Marketer
  • Fields
  • Work experience
    2-4 years (2-4 years relevant)
  • Management
  • Skills
    word
    english
    powerpoint
    photoshop
    excel
    illustrator
    canva
    google analytics
    hootsuite
    social media management
    public & media relations
    content creation
    journalism
    growth marketing
    audience retention
    audience engagement
  • Languages
    English
    Native or Bilingual
    Chinese
    Native or Bilingual
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    PR, Social Media, Journalism
  • Desired work locations
    Taipei, Taiwan
    New York, NY, USA
    San Francisco, CA, USA
    Mountain View, CA, USA
    San Jose, CA, USA
    Los Angeles, CA, USA
    Chicago, IL, USA
  • Freelance
    Non-freelancer

Work Experience

Retention Growth Executive

Tatler Asia Group
Full-time
Oct 2020 - Present
Taipei City, Taiwan
- Product managed audience acquisition and retention across the APAC region, growing email sessions by 92% YoY and contributing to increasing monthly sessions to 5.3MM (+177%YoY) - Managed near 1000 affiliate partners, growing total affiliate sales by 121% YoY - Headed UI/UX website optimization projects
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Social Media & Communications Intern

Jun 2019 - May 2020
1 yr 0 mos
Madison, WI, USA
- Participated in weekly editorial meetings to brainstorm social media and content ideas, supporting the media specialist - Developed competitor and industry analysis - Developed, coordinated and managed social media and PR campaigns for Wisconsin Science Festival 2019 and the rural summer science camp - Created media slides for internal communication - Tracked media coverage and best practices of social media via Meltwater and AgoraPulse
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Editorial Marketing Intern

NextShark, Inc.
Internship
Oct 2018 - Mar 2019
6 mos
Newport Beach, CA, USA
- Spearheaded daily newsletters for the largest news media source for 1M+ Asian American youth - Optimized trending content and increased website traffic and newsletter open rate by 10% - Read, tracked and reported on relevant news trends and viral campaigns - Interviewed and wrote coverage of Facebook phenomenon “Subtle Asian Traits”
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PR Intern

Jan 2019 - Jan 2019
1 mo
Taipei City, Taiwan
- Drafted press materials, including news releases, media alerts and pitched letters regarding the upcoming technology - Worked cross-functionally with the marketing team to develop content - Drafted COO’s speech for a press conference
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CSR & Marketing Intern

Jun 2018 - Aug 2018
3 mos
Taipei City, Taiwan
- Strategized, developed and executed effective social media campaigns for CSR events while adhering to the overall brand goals and image - Helped plan and hosted 2 Facebook live streams at CSR events and increased engagement by 20% - Assisted with event planning and attended events to capture and post events via social media
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Communications Intern

Jun 2017 - Jul 2017
2 mos
New Taipei City, Taiwan
- Translated and edited local and international news daily in the news department - Collaborated with cross-functional teams on blog posts, news articles, and launch materials

Education

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Bachelor of Arts (BA)
Journalism and Public Relations
2016 - 2020
Activities and societies
- Former President, VP, and Public Relations Coordinator of Taiwanese Undergraduate Student Organization (TUSO) - Staff reporter at the Daily Cardinal for Campus & features news (student-run newspaper) - News reporter and talk show host at WSUM 91.7FM Madison (student-run radio station) - Staff writer at MODA Magazine (student-run fashion & lifestyle magazine) - Performer at KASPer (Korean American Student Performers) - Volunteer of Schools of Hope tutoring program at O'Keeffe Middle School
Description
Studied in the School of Journalism and Mass Communication, double-tracking in reporting and strategic communication, with minors in Business and Asian American Studies. Honorable projects: - Co-founder of Asian Perspectives on Asian Pacific - Taliesin Digital Plan 2019 (worked with real client) - Podcast episode of Asian American histories and experiences

Licenses & Certifications

Google Analytics Ceritification

Google
Issued Jun 2019
No Expiration Date